Data Marketing
Data Marketing, or Data-Driven Marketing, is the analysis and use of data in order to carry out effective and personalised marketing actions, through the optimised targeting of prospects and customers.
Data Marketing tools have now reached their maturity, and Orange Business's experts can support you in implementing such solutions. How can you go one step beyond? By combining a perfect control of your data with the use of artificial intelligence (AI).
Business Marketing
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Data Marketing
Customer Data Platform 2024: 5 Trends to Keep in Mind!
In the ever-evolving landscape of customer data management, Customer Data Platforms (CDPs) are poised to experience significant shifts and advancements in 2024. As businesses continue to prioritize data-driven strategies and customer-centric approaches, staying ahead of the curve is essential. Here are five trends to watch for in the world of Customer Data Platform. Estimated reading time: 3…
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Business Marketing
Marketing automation: How to perform successful campaigns?
More and more businesses are using Marketing automation in their strategies. By automating repetitive marketing processes, it helps to create a personalized offer for the user by delivering content on time. Overall, it helps to engage with both prospects & customers in a smart & efficient way. But where to start with Marketing automation? How…
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Business Marketing
Digital marketing: from consent management to zero-party data
How to differentiate yourself from your competitors? The issue is now more critical than ever. In a previous blog article, we talked about Responsive Customer Experience, a new marketing paradigm that should help brands stand out amongst competitors. Nowadays, brands have no choice but to go the extra mile: they must know how to customise,…
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Business Marketing
Digital Marketing: your business repositories are more valuable than you think
We provided in a previous article the definition of Responsive Customer Experience, a new marketing paradigm that allows brands to stand out significantly. However, the challenge lies in managing to take several steps (faster than your competitors) in order to dynamically customise all customer interactions according to their choices, behaviours and objectives. In order to…
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![Software is (still) eating the world [Partie 2]](https://perspective.orange-business.com/wp-content/uploads/2021/02/marketing-still-eating-part2-cdp.jpg)
CRM
Marketing Strategy: why and how to implement a Customer Data Platform
In my previous article, I explained that, this year again, we would see a surge in business digitalisation, and that this would accelerate some already observed trends: namely, hyper-automation, AI directly embedded in business processes, Responsive Customer Experience… And I concluded with enterprises’ increasingly high expectations: i.e. support beyond new CRM platform implementation and third-party maintenance. In this…
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Business Marketing
Digital Marketing: why Customer Experience First should be second nature
We have all noticed in waymarked areas those off-path trails that have sprung up on the ground or in the grass as proof of their repetitive use by pedestrians. Indeed, who has never chosen to cut across a park rather than follow the designated, longer route? It is this very observation that clues us in…
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Business Marketing
Data governance is now a critical issue for marketing
On 19 June 2020, the French Council of State confirmed that publishers could block access to their site whenever Internet users refuse their cookies, thereby making the cookie wall principle a reality. The importance of this debate, initially pitting publishers against the French Data Protection Authority, CNIL (Commission nationale de l’informatique et des libertés), shows…
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Business Marketing
What powerful marketing tools to choose in times of crisis?
Studies have shown that, even in times of crisis, such as the one we are currently living with the new Coronavirus outbreak, customers are still open to try new products, as long as these are perceived as more valuable than their predecessors. With most physical shopping experiences being shut down, marketers should support their customers…
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Data & AI culture
How to improve your ROI with Artificial Intelligence?
More & more industries starts to implement Artificial Intelligence projects into their businesses to optimize their processes and efficiency. But how to see positive return on investment from their AI projects? Transform your organisation for a better human-machine collaboration Our Orange Business Expert Podcast strive to answer business questions in the domain of Data &…
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Business Marketing
Marketing and artificial intelligence: seven current trends
Over recent years we have seen a steady increase in the powers of artificial intelligence(AI). Every sector is affected, to a greater or lesser extent. But there is (and will continue to be) one on which will have a massive impact: marketing.
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Business Marketing
Geomarketing: how can you fully exploit its potential?
Although geomarketing is currently regularly used in businesses, it is almost always badly or under-exploited. How can we put that right?
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Premium
![[Whitepaper] Sales Transformation in a Digital World](https://perspective.orange-business.com/wp-content/uploads/2016/10/sales-transformation-900x460.jpg)
Business Marketing
White Paper | Sales Transformation in a Digital World
The whitepaper "Sales Transformation in a Digital World" focuses specifically on the renewed role of CRM in the context of adapting to the new Journey standards.
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Business Marketing
The Customer Value Exchange: The Heart of a Company
At the conceptual core of every company there beats a heart that keeps the company alive. This heart is the customer value exchange. The concept is true if your company is large, small, somewhere in between, for-profit, not-for-profit, or a government organization. It is as true for your child’s lemonade stand as it is for…
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Business Marketing
Agile Marketing Feeds Smart Technologies
Agile marketing is not just about speed and flexibility. Agile marketing has a lot of attention right now as many people believe that it is faster and more flexible marketing. In general, this may be true, but this is only a part of the definition. To be more specific, agile marketing is a process-oriented device…
CRM
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Digital transformation
Creating frictionless Customer Experiences with a curated CX ecosystem
Discover how CX leaders can simplify technology choices to create seamless, compliant ecosystems, enhancing customer interactions effectively. What you’ll learn Discover how to build a curated, high-performing CX ecosystem in a complex MarTech landscape of 11,000+ solutions.
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Digital transformation
CX in retail banking: digital transformation as a continuous driver of customer experience practices
Retail banking is at a turning point. Today, customers expect personalized, seamless, and consistent interactions across all channels—whether digital or in-person. At the same time, banks are navigating complex challenges: rapidly changing technologies, growing regulatory demands, and competition from digital-first disruptors. What you’ll learn Why read this ebook? If you’re responsible for enhancing customer experience, driving innovation,…
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Data Marketing
Customer Data Platform 2024: 5 Trends to Keep in Mind!
In the ever-evolving landscape of customer data management, Customer Data Platforms (CDPs) are poised to experience significant shifts and advancements in 2024. As businesses continue to prioritize data-driven strategies and customer-centric approaches, staying ahead of the curve is essential. Here are five trends to watch for in the world of Customer Data Platform. Estimated reading time: 3…
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Customer Experience
Transforming Customer Journey Management
The cost to businesses due to disrupted contact centre experiences has reached an unprecedented level. Customers encounter inconsistent interactions, messages, and assistance depending on the communication channels they choose to use. In addition, employees grapple with disjointed data and the challenge of keeping tabs on transitions between voice, chat, email, IVR, bots, websites, mobile apps,…
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Digital transformation
Customer Data Platform: Setting the strategic foundations for Customer 360° and personalization at scale
Unleash the true potential of your marketing efforts and deliver exceptional customer experiences with the help of a Customer Data Platform (CDP). Seamlessly integrating data from all channels, a CDP ensures consistent and personalized interactions with your customers at every touchpoint. Key benefits of implementing a Customer Data Platform This ebook contains following sections: Take your…
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CRM
Marketing Strategy: why and how to implement a Customer Data Platform
In my previous article, I explained that, this year again, we would see a surge in business digitalisation, and that this would accelerate some already observed trends: namely, hyper-automation, AI directly embedded in business processes, Responsive Customer Experience… And I concluded with enterprises’ increasingly high expectations: i.e. support beyond new CRM platform implementation and third-party maintenance. In this…
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CRM
Software is (still) eating the world
Around mid-December, a big private tourist estate in Ile-de-France (region of France) launched an email campaign to ask its customers for help, in the wake of the disastrous year that had been 2020. Options offered by the company were the purchase of visit tickets, that could be used during the holiday season or later, or donations. However, there…
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CRM
The 3 pillars of CRM-Marketing digital projects
We have initiated the publication of a series of three articles to present our current vision regarding Customer Relationship digital projects and explained in the first blog article, “CRM and artificial intelligence: how to develop and optimise your data?“, the importance of starting these projects with a strategic vision as well as an audit of…
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CRM
Retail: how to properly use Adobe Campaign and Ysance?
We recently had the opportunity to help a textile retailer redesign its transactional emails and used the Adobe Campaign and Ysance solutions to do so. In this article, I would like to present to you these 2 solutions as well as the use cases. Presentation of the Adobe Campaign and Ysance solutions Adobe Campaign The…
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CRM
CRM project: the 5 key factors that will help you (at long last) achieve your goals
Did you know that, according to studies conducted over recent years, 30 to 60% of CRM projects continue to fall short of their objectives? A trend also observed over a longer 13-year period (from 2001 to 2014 in the figure) with outcomes being the same, regardless of the solution selected, and even in cases where…
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CRM
CRM and Marketing: how to enrich customer experience?
For a number of years now, CRM and Marketing subjects have been addressed simultaneously in order to set up a unified platform that could strengthen customer relationship quality regardless of the variety of paths and experiences. As many players are involved, all efforts must first be harmonised and a one and the same customer vision…
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CRM
CRM Projects: how to optimize your Return On Investment?
After having emphasised the importance of rooting CRM projects in a strategic vision and auditing the available (and required) data capital, we broaden the scope of discussion to include the major changes that companies must undergo to remain competitive today, namely with respect to what we have termed “internal culture,” one of our 3 CRM…
Customer Experience
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Customer Experience
How AI Is Transforming Customer Experience: Key Strategies for 2025
AI is redefining customer experience (CX) by enabling hyper-personalized interactions, intelligent automation, and predictive engagement. In 2025, businesses must navigate new challenges—like data privacy, AI governance, and workforce upskilling—to stay ahead. This article explores the key market shifts, regional variations, and actionable strategies to help companies harness AI for smarter, more human-centric CX. The AI impact on CX strategy…
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Digital transformation
Creating frictionless Customer Experiences with a curated CX ecosystem
Discover how CX leaders can simplify technology choices to create seamless, compliant ecosystems, enhancing customer interactions effectively. What you’ll learn Discover how to build a curated, high-performing CX ecosystem in a complex MarTech landscape of 11,000+ solutions.
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Customer Experience
CX Orchestration: How Human Operations and Platform Optimization Drive Operational Excellence
A Customer-Centric View From a customer’s perspective, seamless interactions are not just a convenience—they are an expectation. Whether they’re engaging with customer support, making a purchase, or navigating a service, their expectations are clear: they want it to be smooth, efficient, and relevant to their specific needs. Meeting these expectations requires businesses to rethink how they…
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Customer Experience
The Future of Banking: How Digital Transformation Enhances Customer Experience
In retail banking, customer experience isn’t just important—it’s the competitive edge. Banks are no longer differentiated by their products alone; success now depends on delivering seamless, digital-first experiences that drive customer loyalty. Modern customers expect more than just secure transactions—they demand fast, intuitive, and hyper-personalized interactions across every touchpoint, whether online, via mobile apps, or…
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Customer Experience
5 Proven Strategies for CX Excellence in Banking
In today’s retail banking environment, excellent customer experience (CX) is no longer optional—it’s a competitive necessity. A 2023 PwC survey found that 86% of customers are willing to pay more for a better banking experience, yet many banks struggle to keep up with evolving expectations. Meanwhile, fintech disruptors and digital-first businesses continue to reshape the…
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Digital transformation
CX in retail banking: digital transformation as a continuous driver of customer experience practices
Retail banking is at a turning point. Today, customers expect personalized, seamless, and consistent interactions across all channels—whether digital or in-person. At the same time, banks are navigating complex challenges: rapidly changing technologies, growing regulatory demands, and competition from digital-first disruptors. What you’ll learn Why read this ebook? If you’re responsible for enhancing customer experience, driving innovation,…
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Data Marketing
Customer Data Platform 2024: 5 Trends to Keep in Mind!
In the ever-evolving landscape of customer data management, Customer Data Platforms (CDPs) are poised to experience significant shifts and advancements in 2024. As businesses continue to prioritize data-driven strategies and customer-centric approaches, staying ahead of the curve is essential. Here are five trends to watch for in the world of Customer Data Platform. Estimated reading time: 3…
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Customer Experience
Transforming Customer Journey Management
The cost to businesses due to disrupted contact centre experiences has reached an unprecedented level. Customers encounter inconsistent interactions, messages, and assistance depending on the communication channels they choose to use. In addition, employees grapple with disjointed data and the challenge of keeping tabs on transitions between voice, chat, email, IVR, bots, websites, mobile apps,…
-
Digital transformation
Customer Data Platform: Setting the strategic foundations for Customer 360° and personalization at scale
Unleash the true potential of your marketing efforts and deliver exceptional customer experiences with the help of a Customer Data Platform (CDP). Seamlessly integrating data from all channels, a CDP ensures consistent and personalized interactions with your customers at every touchpoint. Key benefits of implementing a Customer Data Platform This ebook contains following sections: Take your…
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Customer Experience
Can you be customer-centric without full visibility of the customer journey?
The challenges facing businesses today in understanding and optimizing customer journeys are significant. With so many channels and touchpoints, it’s easy for blind spots to emerge, leading to lost opportunities, frustrated customers, and lost revenue. This is why customer journey analytics is crucial for companies as it allows them to gain a holistic view of…
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Customer Experience
Why is UX design so important for your digital products?
The interest of companies in UX Design is growing and becoming necessary for companies. The aim is to constantly improve the relationship between man and machine through interaction. Why is UX Design is so important when we implement a new digital product? Our UX Design Expert, Jérémy Goldyn in our podcast will shed light on…
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Customer Experience
Customer Experience: a new digital marketing paradigm
Customer Experience has been at the forefront of marketing agencies’ and departments’ discourse for a number of years…and more importantly, a key enabler for the transformation of customer paths and companies’/administrative bodies’ internal processes and organisation. When it comes to business, digital transformation’s reach can be so deep that it warrants the modification of business…
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Customer Experience
5 new Customer Engagement trends reshaping the Digital landscape
To some extent, our habits and way of living may be changed forever by the pandemic that started in 2020. Nevertheless, the goal of digital marketers has remained the same: providing a consistent customer experience across every channel through every step of the customer’s journey. This new pandemic situation has brought a huge shift in…
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Customer Experience
Digital Customer Experience with Chatbots
Customers are placing more and more value about their own experience and have higher expectations in terms of availabilities, time to answer, self-service tools and easier messaging conversation solutions. In addition there is an increasing pressure for efficiency for businesses which results with a limited customer service and many new challenges for businesses. To answer…