Customer Data Platform: Setting the strategic foundations for Customer 360° and personalization at scale

1 July 2023 - Updated at 1 July 2025
Orange Business Orange Business

Unleash the true potential of your marketing efforts and deliver exceptional customer experiences with the help of a Customer Data Platform (CDP). Seamlessly integrating data from all channels, a CDP ensures consistent and personalized interactions with your customers at every touchpoint.


Key benefits of implementing a Customer Data Platform

  1. Create unified customer profiles: break down data silos and gain a comprehensive view of your customers’ needs and behaviors.
  2. Achieve omnichannel personalization: tailor your marketing messages and experiences across various channels to engage customers on a deeper level.
  3. Increase efficiency: streamline your marketing operations and eliminate redundant processes.
  4. Understand your customers: gain valuable insights into customer preferences, enabling you to continuously enhance their experience.

This ebook contains following sections:

  • Marketing and CX today need more understanding to succeed 
  • Increase customer comprehension with a customer data platform  
  • What is a customer data platform (CDP)? 
  • What types of platforms are available? 
  • Different types of CDPs 
  • How does a CDP work? 
  • What is the value of one platform? 
  • CDP and the customer journey: use cases 
  • CDP success stories 
  • Our methodology 
  • Conclusions: maximise your CX and marketing activities with a CDP

Take your marketing to new heights and revolutionize your customer experiences. Download the white paper now to uncover the full potential of a CDP and learn how it can maximize your CX and marketing activities!

Orange Business Orange Business Orange Business

Orange Business, a global consulting and systems integration (CSI) Group, is a leader in Business Intelligence (BI) and CRM, and a major player in e-Business. We leverage a unique combination of technical, functional and industry specialization, as well as partnerships with all of the key…

All posts from Orange Business

Comments (0)

Your email address will not be published. Required fields are marked *

Your email address is only used by Business & Decision, the controller, to process your request and to send any Business & Decision communication related to your request only. Learn more about managing your data and your rights.

Discover also