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Data & AI culture
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Data & AI culture
Data & AI Monthly Press Review – March 2026
What were the key developments in Data and Artificial Intelligence this month? In this March edition, we explore how AI is reshaping infrastructure demands, raising new questions around sovereignty and regulation, and reinforcing the strategic value of data, while highlighting the need for trusted foundations to scale AI effectively. 1. AI Growth is putting pressure…
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Data & AI culture
What If AI Has as Much to Do with Mathematics as It Does with Philosophy?
In the breathtaking race unleashed by generative AI, there is an underlying reality that many researchers are beginning to observe in the development of artificial intelligence models. Ancient philosophy is converging with science once again. Many people are unaware that philosophy and science once formed a single field of knowledge. Over time, historical circumstances separated…
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Data Strategy
Measuring AI Impact: How to Turn AI Initiatives into Measurable Business Value
Artificial intelligence is rapidly evolving from experimentation to operational deployment. Many organizations have already launched pilots, integrated generative AI assistants into workflows, or embedded machine learning into critical business processes. But as adoption accelerates, a new question emerges: how do you measure the real impact of AI? Across industries, companies report impressive return on investment…
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Data and AI news
Data & AI Monthly Press Review – February 2026
What were the key developments in Data and Artificial Intelligence this month? In this February edition, we explore the growing importance of data sovereignty, the rise of multi-agent AI ecosystems, the transformation of search through conversational AI, the European Commission’s warning to Meta regarding competition in AI chatbots, and the strategic challenge of scaling AI across Europe. 1. Data…
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Data Governance
Measuring AI Impact: Turn AI into measurable business value
Artificial intelligence is now central to business strategy. Companies invest in AI to improve performance and decision-making, but deploying tools is only the first step. Real impact requires clear goals, the right KPIs and strong governance. Our ebook “Measuring AI Impact” explains how to move beyond experimentation and turn AI into measurable, sustainable value. In…
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Data Trends
7 Hot AI Topics for 2026
Welcome to 7 Hot AI Topics, a series of seven articles and videos exploring major Data & AI trends. For this season, members of Orange’s Executive Committee and Group Executive Committee have shared their own topics to shed light on corporate strategies and projects. Each of these topics represents a concrete solution for building a…
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Data & AI culture
Data & AI Trends for 2026: Governance, Regulation, Sovereignty and the Shift to Autonomous AI
As we enter 2026, the Data & AI landscape is undergoing one of the most significant transformations since GDPR. Regulatory pressure is intensifying, cloud strategies are shifting toward sovereignty and interoperability, and AI is evolving into more autonomous, agent-driven systems. Organizations must now balance innovation, compliance, and operational speed in a highly dynamic environment. The perspectives shared in this…
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Data & AI culture
Cut Through the Noise: The Five Essential Lessons on Agentic AI
AI is advancing so quickly that organizations often struggle to distinguish what’s genuinely valuable from what’s merely loud. With constant announcements, new tools, and rising expectations, leaders need clarity more than ever. Agentic AI holds immense promise — but realizing that promise requires the right choices, the right structures, and the right mindset. Here are…
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Data & AI culture
Agentic AI for Enterprises: Building Autonomy with Intent
Agentic AI opens a new chapter in enterprise technology — where intelligent systems don’t just generate answers but work alongside people to act and adapt. Yet autonomy without purpose can lead to confusion instead of progress. This ebook shows you how to build Agentic AI systems with purpose: clear in design, trusted in governance, and…
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Data & AI culture
Agentic AI for Enterprises: Adoption & People
Technology and policy alone cannot ensure adoption, culture does. The success of agentic AI depends on people: building trust through communities, training, and hands-on experimentation. Organizations must equip their workforce to engage responsibly and confidently with AI. This means fostering awareness, promoting transparency, and encouraging participation in AI initiatives. Ultimately, the path to trusted agentic AI lies in empowering people…
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Data & AI culture
Agentic AI for Enterprises: Governance for Agentic Systems
AI governance evolves alongside advancing AI capabilities. As generative AI progresses from producing outputs to acting autonomously, organizations are witnessing a shift from early RAG-based knowledge assistants to agentic systems capable of executing business processes. These extended capabilities bring opportunities, but also significant risks. With the rise of AI-related incidents, a robust governance framework becomes vital: not…
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Data & AI culture
Agentic AI for Enterprises: Scaling by Design
Agentic AI represents a significant evolution of AI, enabling systems not only to generate content, but to act, “reason”, and adapt based on context. This shift allows AI to move beyond passive output generation toward active decision-making and participation in business processes. Enterprises are increasingly exploring the potential of AI to enhance productivity. Yet, its…
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Data & AI culture
Agentic AI for Enterprises: Core Concepts for Choosing Autonomy with Intent
Enterprises have embraced digital transformation, cloud computing, and AI-driven analytics to stay competitive. Yet much of this focuses on supporting decision-making rather than automation. With the rise of large language models (LLMs) and rapidly evolving AI capabilities, a new frontier has emerged: agentic AI. Agentic AI represents a step-change in enterprise automation, moving from generating…
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Customer Experience
From Chatbots to Agentic AI: The Future of Customer Experience
Imagine a customer support journey where every touchpoint feels natural, relevant, and even anticipatory. No more frustrating transitions between channels, no more starting from scratch with each interaction — just smooth, intelligent engagement that meets customers where they are. This vision is possible, but many organizations still face a common obstacle: fragmented systems and siloed…
Data Marketing
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Customer Experience
Omnichannel Customer Engagement
Customers expect fast, consistent, and personalized service. They also expect to be recognized instantly, no matter how they reach out. This white paper explains how a cloud-based, omnichannel contact center can help organizations meet these expectations and create measurable business value. In this white paper, you’ll learn:
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CRM
CX trends for 2026: AI-first service, intelligent journeys and value-driven orchestration
Customer Experience is moving fast. But not always in the right direction. As AI becomes embedded in service operations, journeys grow more complex, and orchestration spans more teams and platforms, the gap between promising innovation and lived experience is increasingly visible. In this article, three CX experts from Orange Business share their perspective on what…
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Customer Experience
Journey Mapping Masterclass with Marion Boberg
Customer journey mapping is a living discipline—constantly evolving and integrating new components. In this CX Patterns podcast (hosted by Sam Stern, Service Design & Customer Experience at LinkedIn), Marion Boberg, Lead for CX Analytics at Orange Business, delivers a practical masterclass on journey mapping. Listen to this episode to explore the essentials and how to…
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Customer Experience
From Chatbots to Agentic AI: The Future of Customer Experience
Imagine a customer support journey where every touchpoint feels natural, relevant, and even anticipatory. No more frustrating transitions between channels, no more starting from scratch with each interaction — just smooth, intelligent engagement that meets customers where they are. This vision is possible, but many organizations still face a common obstacle: fragmented systems and siloed…
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Customer Experience
How AI Is Transforming Customer Experience: Key Strategies for 2025
AI is redefining customer experience (CX) by enabling hyper-personalized interactions, intelligent automation, and predictive engagement. In 2025, businesses must navigate new challenges—like data privacy, AI governance, and workforce upskilling—to stay ahead. This article explores the key market shifts, regional variations, and actionable strategies to help companies harness AI for smarter, more human-centric CX. The AI impact on CX strategy…
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Digital transformation
Creating frictionless Customer Experiences with a curated CX ecosystem
Discover how CX leaders can simplify technology choices to create seamless, compliant ecosystems, enhancing customer interactions effectively. What you’ll learn Discover how to build a curated, high-performing CX ecosystem in a complex MarTech landscape of 11,000+ solutions.
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Customer Experience
CX Orchestration: How Human Operations and Platform Optimization Drive Operational Excellence
A Customer-Centric View From a customer’s perspective, seamless interactions are not just a convenience—they are an expectation. Whether they’re engaging with customer support, making a purchase, or navigating a service, their expectations are clear: they want it to be smooth, efficient, and relevant to their specific needs. Meeting these expectations requires businesses to rethink how they…
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Customer Experience
The Future of Banking: How Digital Transformation Enhances Customer Experience
In retail banking, customer experience isn’t just important—it’s the competitive edge. Banks are no longer differentiated by their products alone; success now depends on delivering seamless, digital-first experiences that drive customer loyalty. Modern customers expect more than just secure transactions—they demand fast, intuitive, and hyper-personalized interactions across every touchpoint, whether online, via mobile apps, or…
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Customer Experience
5 Proven Strategies for CX Excellence in Banking
In today’s retail banking environment, excellent customer experience (CX) is no longer optional—it’s a competitive necessity. A 2023 PwC survey found that 86% of customers are willing to pay more for a better banking experience, yet many banks struggle to keep up with evolving expectations. Meanwhile, fintech disruptors and digital-first businesses continue to reshape the…
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Digital transformation
CX in retail banking: digital transformation as a continuous driver of customer experience practices
Retail banking is at a turning point. Today, customers expect personalized, seamless, and consistent interactions across all channels—whether digital or in-person. At the same time, banks are navigating complex challenges: rapidly changing technologies, growing regulatory demands, and competition from digital-first disruptors. What you’ll learn Why read this ebook? If you’re responsible for enhancing customer experience, driving innovation,…
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Customer Experience
7 UX lessons we can learn from Star Wars
Welcome, dear reader, to an article that brings together two of your favourite topics: UX design and Star Wars. Yes, you read that right. We are about to explore what the legendary saga can teach us about creating a stellar user experience. And no, we are not going to suggest adding lightsabers to your website,…
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Data Marketing
Adobe’s Suite: revolutionizing customer engagement and driving business growth
In today’s competitive business landscape, companies must find innovative ways to leverage data and understand their customers better. Adobe’s suite—comprising the Real-Time Customer Data Platform (CDP), Journey Optimizer, and Customer Journey Analytics—provides powerful tools to enhance customer engagement and drive growth. This article explores how these Adobe applications transform customer experiences, based on the Forrester…
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Customer Experience
AI and user experience: strategies, challenges and opportunities
The relationship between humans and machines has evolved at an extraordinary pace in recent years.From the early days of bulky computers to today’s personal devices like smartphones and smartwatches, we’re witnessing a shift toward increasingly integrated technologies in our daily lives. This integration goes hand in hand with growing personalization: devices no longer just address…
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Business Marketing
The 4 challenges of a rapidly growing low-code market
The low-code market is expanding rapidly across all industries, with benefits seen as far outweighing the risks – largely thanks to faster project delivery and higher satisfaction among both developers and business teams. By 2025, 70% of new applications developed by enterprises will use low-code or no-code technologies, compared with less than 25% in 2020,…
Data protection
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Data security
Web Authentication and Decentralized Identity: challenges for a new era of digital trust
The login journey is a critical moment in the digital experience. As the first point of contact between the user and the service, it is also a potential entry point for cyberattacks and fraud. Yet traditional authentication methods, such as passwords or two-factor authentication, are now showing their limits. How can web authentication and decentralized…
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Data security
How to design a sovereign architecture for AI: key principles and mechanisms
Knowing that AI sovereignty is necessary is one thing. Knowing how to design it is another. Following our previous article on why organizations should consider sovereign architectures for AI, we now take a closer look at the key principles and mechanisms needed to design an effective sovereign AI architecture. Turning the principle into an operational…
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Data security
Why consider sovereign architectures for AI?
Artificial intelligence is no longer a theoretical experiment. It already drives critical operational decisions, from fraud detection and patient journey management to energy infrastructure operations. In this context, sovereignty is no longer an abstract concept. It becomes a practical requirement for deploying AI with confidence. Sovereignty as a condition for AI deployment Who controls the…
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Data security
European Identity Wallet and Business Wallet: Building Digital Trust in Europe
Digital transformation, accelerated by AI and data technologies, and by the need to both strengthen security against identity theft and data breaches and simplify digital journeys, is reshaping how citizens and businesses manage identities, data and transactions. In this context, two major initiatives are taking shape: the rollout of the European Digital Identity Wallet (EUDIW),…
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Data security
Digital Product Passport: How to Turn It into a Real Competitive Advantage?
The emergence of the Digital Product Passport (DPP) is part of a broader move toward increased traceability and transparency across the value chain. Closely linked to digital identity, this mechanism could transform the way products are tracked, certified, and authenticated throughout their lifecycle. This topic echoes the news of early October 2025, which highlighted the…
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Data security
Data Space, Gaia-X, Digital Identity: Do You Really Know What Connects Them?
In the face of challenges related to data protection, digital sovereignty, and information sharing, the European Union has launched a series of initiatives. Among them are the creation of sectoral data spaces in 15 key areas—such as TEMS for media or CEADS for agriculture—the establishment of norms and standards with Gaia-X, as well as the…
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Data security
Digital Identities: Understanding Key Concepts and Management Systems
In today’s interconnected world, digital identity forms the backbone of our online interactions—shaping everything from e-commerce and administrative procedures to the protection of personal data. It encompasses not only how individuals, organizations, and objects are identified online but also how these identities are managed and secured. 1. From “Physical” Identity to Digital Identities Identity consists…
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Data & AI culture
Sovereign AI: The smart hybrid approach for speed & control
As Artificial Intelligence continues to transform industries, European organisations face a crucial question: how can they fully leverage AI’s potential while maintaining control over their data, infrastructure, and compliance? In this CIONET Tech Webinar, experts from Orange Business unpack what Sovereign AI means—and how it can act not as a constraint, but as a catalyst…
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Technological solutions
How to Optimize AWS Cloud with the Well-Architected Framework
As organizations spend more time in the cloud, they begin to understand how their cloud usage seemingly evolves endlessly over time. How can you continuously work on security, reliability, and efficiency in your cloud infrastructure while remaining cost-effective? A general answer to this question is the Well-Architected Framework, often abbreviated as WAF. Well-Architected Framework When…
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Data security
Security Governance: How to Manage It Effectively on Google Cloud Platform
Security and authentication questions are crucial for any platform — Google Cloud Platform is no exception. How can you manage security governance well and access Google resources from external environments such as GitLab via CI/CD, without having to handle long-term credentials? We answer these questions in this article… JSON Key Generation Is Not Enough The…
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Data & AI culture
Understanding Splunk: A Powerful Tool for Data Analysis and Security
In this blog, we’ll provide a clear introduction to Splunk: What it is, how it works, its most common use cases, and why it’s so popular. By keeping things straightforward, our aim is to offer value to both technical and non-technical readers. What is Splunk? This question has been asked many times and it’s impressive…
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Technological solutions
Sovereign Cloud: how the geopolitical situation leads to an increased need for data sovereignty
Data sovereignty and compliance have had a major impact on IT decisions, and organisations need an adaptable data infrastructure to meet new privacy laws. Understanding data sovereignty is essential for strategic IT planning. That’s why we’ve written an ebook explaining the concept of “Sovereign Cloud” and what it means within the EU. This is what…
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Technological solutions
Creating a sustainable cloud strategy for the future
The cloud helps you innovate, but there are many pitfalls. Thinking about how to use and evolve cloud solutions in a secure and responsible manner is complex and requires a plan. Cloud Strategy for the future
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Data security
Green IT: a key benefit for the environment & your data security
Green IT is becoming a key issue for companies. Business processes digitization is leading to an increase in the volume of data bringing the environmental impact on the picture, which is mainly generated through the energy consumption of data centers or data management. Taking this concern into account by companies can also become a serious…
Data Science / AI
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Data Governance
Measuring AI Impact: Turn AI into measurable business value
Artificial intelligence is now central to business strategy. Companies invest in AI to improve performance and decision-making, but deploying tools is only the first step. Real impact requires clear goals, the right KPIs and strong governance. Our ebook “Measuring AI Impact” explains how to move beyond experimentation and turn AI into measurable, sustainable value. In…
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Understanding AI and Data Science
Shadow AI, sovereignty, trust: addressing the real challenges of AI
The rapid rise of artificial intelligence (AI) in the professional world is raising critical questions, particularly around cybersecurity and trust. On the occasion of InCyber 2025, a conference explored the risks associated with Shadow AI, their impact on organizations, and the solutions that can be implemented to address these challenges. Conference: Shadow AI, sovereignty and…
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Understanding AI and Data Science
RAG: enhancing generative AI with enterprise data
RAG has become a key concept for anyone looking to create real value with generative AI based on their organisation’s data. Let’s take a closer look at what it means and explore the best enterprise approaches to make a real impact, interview-style 😉 What does RAG mean, and when is it used? Mick Levy: RAG…
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Data & AI culture
5 Critical Foundations for Implementing Generative AI at Scale
Thinking about Generative AI for your business? Before rushing in, make sure you’re not building on sand. In this article, we’ll show you how to lay the groundwork for success—by aligning AI with your strategic goals, unlocking the right data, establishing strong governance, and fostering a culture ready to collaborate with AI agents. You’ll also…
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Understanding AI and Data Science
Generative AI: the best use cases for business
Generative AI made a dramatic entrance into the mainstream with the rise of ChatGPT. But beyond the buzz and media fascination, it is now time to seriously consider how these tools can be integrated into businesses. As with any major innovation, early adopters will gain a competitive edge. And here, the real game-changer lies in…
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Data and AI news
Generative AI is not a sprint… but a Marathon
Discover in this webinar how to not only sprint off the starting blocks but also conquer the long-distance race to AI success! Ready, Set, Innovate! Discover how Generative AI is revolutionizing businesses by shifting from quick wins to long-term transformative strategies. Hosted by Pierrick Reglioni (Data & AI Expert), with expert insights from Jérémy El Aissaoui…
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Understanding AI and Data Science
What are the core technologies behind generative AI?
As mentioned in our article “The development of generative AI: what impact on business?”, generative AI is not a recent concept. The neural networks it relies on have been known for decades. So why did it take until 2022 for this technology to gain widespread attention? The answer lies in a series of technological breakthroughs,…
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Integrating AI and Data Science
Generative AI: 4 steps to deploy it in your business
ChatGPT and similar tools have acted as catalysts, bringing generative AI into the mainstream for the general public. But make no mistake, the greatest value of generative AI will be found within companies, by adapting these tools to their specific needs and knowledge base. To achieve this, a structured and iterative deployment is essential, one…
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Integrating AI and Data Science
Adopting generative AI in the enterprise: what methodology should you implement?
74% of business leaders believe the benefits of generative AI will outweigh the concerns, according to the Capgemini Research Institute report Harnessing the value of generative AI: Top use cases across industries. Yet only 19% of companies have launched concrete initiatives. So where to begin? This article outlines the key steps. What are the prerequisites…
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Understanding AI and Data Science
From impacts to challenges: generative AI in business
ChatGPT, DALL·E, Midjourney… According to recent global surveys, over half of business leaders see generative AI as a new industrial revolution. Nearly half believe it will profoundly transform the way we work. But what exactly are the challenges and impacts of this technology on business? This article takes a closer look. Time and productivity gains…
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Integrating AI and Data Science
The different types of generative AI use cases in business
How can generative AI be used in business? What new opportunities does the technology unlock, and what are its limitations? Like any emerging solution, generative AI raises questions and sometimes concerns because it introduces entirely new ways of working. The following examples around text generation illustrate this shift. While many applications of generative AI are…
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Understanding AI and Data Science
The direct impact of Artificial Intelligence on Human Resources what ChatGPT and we have to say
The direct impact of AI on employees – and therefore on Human Resources (HR) departments – is, in our view, an urgent matter to address if it has not already been considered. It also provides an opportunity to explore how data science can support HR directors in their strategic missions. In this article, we will…
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Understanding AI and Data Science
ChatGPT, Midjourney, LLM… But what exactly is generative AI?
With ChatGPT leading the way, alongside MidJourney and DALL·E, generative artificial intelligence has entered the mainstream—though not without creating some confusion. Generative AI technologies cover a wide range of tools and applications that businesses need to understand and harness. Here’s a closer look to clarify and demystify the subject. At the end of 2022, OpenAI…
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Integrating AI and Data Science
How can we deploy trustworthy AI?
68 percent of employees use ChatGPT at work without their employer’s knowledge. That means more than two out of three companies are unintentionally sharing personal or confidential data with a public, unsecured application. This alarming reality raises important questions about the ethical and legal implications of generative AI, and more broadly, about what it means…
Digitalization
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Innovation
Sovereignty and transparency are bringing open source back to the heart of enterprise strategy
Driven by the need for greater sovereignty, better control over the technologies in use and stronger cost management, open source is no longer seen as a marginal choice by organizations. At the Open Source Experience event, Fabrice Billard, Head of Architecture and DevOps at Orange Business, shares his perspective on the current dynamics shaping the…
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Data security
Digital Product Passport: How to Turn It into a Real Competitive Advantage?
The emergence of the Digital Product Passport (DPP) is part of a broader move toward increased traceability and transparency across the value chain. Closely linked to digital identity, this mechanism could transform the way products are tracked, certified, and authenticated throughout their lifecycle. This topic echoes the news of early October 2025, which highlighted the…
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Data security
Digital Identities: Understanding Key Concepts and Management Systems
In today’s interconnected world, digital identity forms the backbone of our online interactions—shaping everything from e-commerce and administrative procedures to the protection of personal data. It encompasses not only how individuals, organizations, and objects are identified online but also how these identities are managed and secured. 1. From “Physical” Identity to Digital Identities Identity consists…
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Digital transformation
What if every Customer Experience was perfectly orchestrated?
In this webinar you’ll learn how organizations could seamlessly align human and digital interactions to craft truly personalized customer journeys. This session delves into leveraging data, AI, and customer insights to create frictionless, impactful experiences. Learn from our experts as they share practical approaches to customer experience orchestration and discuss the latest trends shaping the…
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Digital transformation
Creating frictionless Customer Experiences with a curated CX ecosystem
Discover how CX leaders can simplify technology choices to create seamless, compliant ecosystems, enhancing customer interactions effectively. What you’ll learn Discover how to build a curated, high-performing CX ecosystem in a complex MarTech landscape of 11,000+ solutions.
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Digital transformation
CX in retail banking: digital transformation as a continuous driver of customer experience practices
Retail banking is at a turning point. Today, customers expect personalized, seamless, and consistent interactions across all channels—whether digital or in-person. At the same time, banks are navigating complex challenges: rapidly changing technologies, growing regulatory demands, and competition from digital-first disruptors. What you’ll learn Why read this ebook? If you’re responsible for enhancing customer experience, driving innovation,…
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Digital transformation
Customer Data Platform: Setting the strategic foundations for Customer 360° and personalization at scale
Unleash the true potential of your marketing efforts and deliver exceptional customer experiences with the help of a Customer Data Platform (CDP). Seamlessly integrating data from all channels, a CDP ensures consistent and personalized interactions with your customers at every touchpoint. Key benefits of implementing a Customer Data Platform This ebook contains following sections: Take your…
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Customer Experience
Can you be customer-centric without full visibility of the customer journey?
The challenges facing businesses today in understanding and optimizing customer journeys are significant. With so many channels and touchpoints, it’s easy for blind spots to emerge, leading to lost opportunities, frustrated customers, and lost revenue. This is why customer journey analytics is crucial for companies as it allows them to gain a holistic view of…
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Data Strategy
How Lausanne Tourisme unleashes the power of data
How to offer a better experience to your visitors based on your data? At a time when data is at the heart of our activities, it is crucial to know how to properly organise and structure your data strategy in line with your business strategy. What are the final objectives? What data should be valued?…
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Customer Experience
Why is UX design so important for your digital products?
The interest of companies in UX Design is growing and becoming necessary for companies. The aim is to constantly improve the relationship between man and machine through interaction. Why is UX Design is so important when we implement a new digital product? Our UX Design Expert, Jérémy Goldyn in our podcast will shed light on…
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Customer Experience
Customer Experience: a new digital marketing paradigm
Customer Experience has been at the forefront of marketing agencies’ and departments’ discourse for a number of years…and more importantly, a key enabler for the transformation of customer paths and companies’/administrative bodies’ internal processes and organisation. When it comes to business, digital transformation’s reach can be so deep that it warrants the modification of business…
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Customer Experience
The 10 golden rules of Total Experience
During the past pandemic, customers all over the world had not much alternatives but to shop online. It is a habit that people will maintain also once life returned to normal. The COVID crisis demonstrated a split in companies and the way they managed this run to digital. We can distinguish already 2 types of…
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Innovation
How Low-Code Application Platforms bring value to your business?
In a recent study, Gartner estimates that 65% of all applications development will be low code by 2024. Why Low Code Application Platform (LCAP) is revolutionizing digital transformation for companies? We discuss with our experts how this solution enable companies to deliver quicker with simplicity & agility. Our Orange Business Expert Podcast strives to answer…
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Digital transformation
Businesses should continue their digital transformation journey despite these times of crisis
The introduction to our previous article, “Customer Experience: high quality performance starts with data collection”, quickly established that the current crisis and lockdown had caused remote collaboration and e-commerce projects to gather momentum everywhere. A statement that still holds true, especially with the new lockdown. The situation will persist and in spite of challenges, it…
Technologies
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Data tutorials, tools and languages
A month with Cortex Code (CoCo) in Snowflake: what it really changes
The launch of Cortex Code (CoCo) has not gone unnoticed among Snowflake users. It is already shaping up to be a real shift for your environments. Here is our feedback and what you need to know. Generative AI is already everywhere in the data ecosystem, to the point where it raises the question of whether…
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Technological solutions
Snowflake Intelligence: is it really the end of your dashboards?
Snowflake Intelligence has officially been available in General Availability since November 4, 2025 and is now accessible across all your Snowflake accounts! The ongoing AI revolution promises to analyze your data while interacting in natural language. It raises a key question: are dashboards still necessary? Let’s take a closer look in this article. Snowflake Intelligence,…
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Technological solutions
Adobe Campaign v7 reaches end of life: what are your options?
Adobe Campaign Classic v7 customers will need to reassess their strategic choices. Indeed, Adobe Campaign Classic v7 will no longer be supported after March 31, 2027. This deadline defines a clear timeframe to prepare a structured decision — whether that involves an upgrade, a replacement, or a broader transformation of the marketing stack. What options…
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Technological solutions
How to Optimize AWS Cloud with the Well-Architected Framework
As organizations spend more time in the cloud, they begin to understand how their cloud usage seemingly evolves endlessly over time. How can you continuously work on security, reliability, and efficiency in your cloud infrastructure while remaining cost-effective? A general answer to this question is the Well-Architected Framework, often abbreviated as WAF. Well-Architected Framework When…
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Data Governance
Exploring the Benefits of Data Catalogs for International Organizations
If you missed our recent webinar, “Exploring the Benefits of Data Catalogs for International Organizations” you’re in luck! The replay is now available, offering you a second chance to know how a data catalog can significantly improve how your organization manages and utilizes its data leading to better outcomes and more efficient operations. What you will…
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Data & AI culture
Understanding Splunk: A Powerful Tool for Data Analysis and Security
In this blog, we’ll provide a clear introduction to Splunk: What it is, how it works, its most common use cases, and why it’s so popular. By keeping things straightforward, our aim is to offer value to both technical and non-technical readers. What is Splunk? This question has been asked many times and it’s impressive…
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Data Marketing
Adobe’s Suite: revolutionizing customer engagement and driving business growth
In today’s competitive business landscape, companies must find innovative ways to leverage data and understand their customers better. Adobe’s suite—comprising the Real-Time Customer Data Platform (CDP), Journey Optimizer, and Customer Journey Analytics—provides powerful tools to enhance customer engagement and drive growth. This article explores how these Adobe applications transform customer experiences, based on the Forrester…
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Technological solutions
Sovereign Cloud: how the geopolitical situation leads to an increased need for data sovereignty
Data sovereignty and compliance have had a major impact on IT decisions, and organisations need an adaptable data infrastructure to meet new privacy laws. Understanding data sovereignty is essential for strategic IT planning. That’s why we’ve written an ebook explaining the concept of “Sovereign Cloud” and what it means within the EU. This is what…
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Data & AI culture
How to choose an entity type in Semarchy?
You just implemented Semarchy as Master Data Management and you are faced with one of the first questions a developer has to ask: what entity type should I choose for each of my data objects? Should I choose a basic entity, an ID matched or a fuzzy matched? And what impact might this have on…
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Technological solutions
Creating a sustainable cloud strategy for the future
The cloud helps you innovate, but there are many pitfalls. Thinking about how to use and evolve cloud solutions in a secure and responsible manner is complex and requires a plan. Cloud Strategy for the future
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Customer Experience
Can you be customer-centric without full visibility of the customer journey?
The challenges facing businesses today in understanding and optimizing customer journeys are significant. With so many channels and touchpoints, it’s easy for blind spots to emerge, leading to lost opportunities, frustrated customers, and lost revenue. This is why customer journey analytics is crucial for companies as it allows them to gain a holistic view of…
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Data tutorials, tools and languages
Spark Structured Streaming: performance testing
Spark is an open source distributed computing framework that is more efficient than Hadoop, supports three main languages (Scala, Java and Python) and has rapidly carved out a significant niche in Big Data projects thanks to its ability to process high volumes of data in batch and streaming mode. Its 2.0 version introduced us to…
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Data tutorials, tools and languages
Spark Structured Streaming: from data transformation to unit testing
Spark is an open-source distributed computing framework that is more efficient than Hadoop, supports three main languages (Scala, Java and Python). It has rapidly carved out a significant niche in Big Data projects thanks to its ability to process high volumes of data in batch and streaming mode. Its 2.0 version introduced us to a…
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Data tutorials, tools and languages
Spark Structured Streaming: from data management to processing maintenance
Spark is an open source distributed computing framework that is more efficient than Hadoop, supports three main languages (Scala, Java and Python) and has rapidly carved out a significant niche in Big Data projects thanks to its ability to process high volumes of data in batch and streaming mode. Its 2.0 version introduced us to…
Webinars
View all content-
Data Governance
Measuring AI Impact: Turn AI into measurable business value
Artificial intelligence is now central to business strategy. Companies invest in AI to improve performance and decision-making, but deploying tools is only the first step. Real impact requires clear goals, the right KPIs and strong governance. Our ebook “Measuring AI Impact” explains how to move beyond experimentation and turn AI into measurable, sustainable value. In…
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Customer Experience
Omnichannel Customer Engagement
Customers expect fast, consistent, and personalized service. They also expect to be recognized instantly, no matter how they reach out. This white paper explains how a cloud-based, omnichannel contact center can help organizations meet these expectations and create measurable business value. In this white paper, you’ll learn:
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Digital transformation
What if every Customer Experience was perfectly orchestrated?
In this webinar you’ll learn how organizations could seamlessly align human and digital interactions to craft truly personalized customer journeys. This session delves into leveraging data, AI, and customer insights to create frictionless, impactful experiences. Learn from our experts as they share practical approaches to customer experience orchestration and discuss the latest trends shaping the…
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Data and AI news
Generative AI is not a sprint… but a Marathon
Discover in this webinar how to not only sprint off the starting blocks but also conquer the long-distance race to AI success! Ready, Set, Innovate! Discover how Generative AI is revolutionizing businesses by shifting from quick wins to long-term transformative strategies. Hosted by Pierrick Reglioni (Data & AI Expert), with expert insights from Jérémy El Aissaoui…
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Data Visualization
How to harmonize Dashboard UX/UI within the entire organization to improve decision making?
Discover in this webinar some best practices to create effective dashboards that bring value to your business. What you will learn in this webinar:
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Data Governance
Exploring the Benefits of Data Catalogs for International Organizations
If you missed our recent webinar, “Exploring the Benefits of Data Catalogs for International Organizations” you’re in luck! The replay is now available, offering you a second chance to know how a data catalog can significantly improve how your organization manages and utilizes its data leading to better outcomes and more efficient operations. What you will…
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Customer Experience
Can you be customer-centric without full visibility of the customer journey?
The challenges facing businesses today in understanding and optimizing customer journeys are significant. With so many channels and touchpoints, it’s easy for blind spots to emerge, leading to lost opportunities, frustrated customers, and lost revenue. This is why customer journey analytics is crucial for companies as it allows them to gain a holistic view of…
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Data Governance
Let’s win the Data Mesh Battle
The winning alliance between Data Architecture and Data Governance The Data Mesh vision has brought to light the various challenges that companies face in managing and effectively utilizing their data. This is not a new challenge, as it has been a critical issue for the past 40 years, leading to an ongoing struggle between the…
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Data Governance
Let’s win the Data Mesh Battle: the winning alliance between Data Architecture and Data Governance
The Data Mesh vision has brought to light the various challenges that companies face in managing and effectively utilizing their data. This is not a new challenge, as it has been a critical issue for the past 40 years, leading to an ongoing struggle between the IT and business departments, each trying to control the…
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Data Trends
The missing pillars in the Data Mesh approach
Is Data Mesh a utopia? For two years now, the concept of Data Mesh has been seen as a revolution in the world of data since it would fill the gaps when it comes to data centralization on a platform. But in practice, the Data Mesh concept should not be considered as a key recipe…
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Data Strategy
How Lausanne Tourisme unleashes the power of data
How to offer a better experience to your visitors based on your data? At a time when data is at the heart of our activities, it is crucial to know how to properly organise and structure your data strategy in line with your business strategy. What are the final objectives? What data should be valued?…
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Data Governance
How to create impact & quick ROI with Data Governance?
Data Governance is a key enabler for companies to correctly exploit the data they have in terms of operational efficiency, meeting business strategic needs, business use cases and even more… So how to create an added-value from Data Governance? Our experts explain more with real-life examples in this on-demand webinar. Data Governance as a value…
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Data Governance
Data Governance: How to maximize the value of your organization’s data?
Data has become what we can call a “digital lifeblood” for many companies. Following the same image as oil, Data needs to be extracted, stored, and transformed to create value for companies. In this webinar, Meint de Vries & Dan Iyayi, Data Governance experts at Orange Business & Orange Business Services, will define the practical…
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Data Visualization
Color in Dashboarding: a Love-Hate relationship
When it’s time to add some colors in your dashboards, it can easily get complicated to make the good choice for an understandable result by all. Colors have a strong impact on your dashboard, they have a meaning and need to be used wisely for an effective result. In this on-demand webinar, Jean-Philippe Favre, Data…
