Digitalization
Digitalization has created an increasing number of new uses and is contributing to innovation. Digital transformation has become a must for companies & organizations, and also affects people in their private and professional spheres.
Another key element of the digital world is connected objects. The data collected by the Internet of Things (IoT) is exponential, and efficient use of this data can yield high value.
Digital transformation
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Digital transformation
What if every Customer Experience was perfectly orchestrated?
In this webinar you’ll learn how organizations could seamlessly align human and digital interactions to craft truly personalized customer journeys. This session delves into leveraging data, AI, and customer insights to create frictionless, impactful experiences. Learn from our experts as they share practical approaches to customer experience orchestration and discuss the latest trends shaping the…
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Digital transformation
Creating frictionless Customer Experiences with a curated CX ecosystem
Discover how CX leaders can simplify technology choices to create seamless, compliant ecosystems, enhancing customer interactions effectively. What you’ll learn Discover how to build a curated, high-performing CX ecosystem in a complex MarTech landscape of 11,000+ solutions.
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Digital transformation
CX in retail banking: digital transformation as a continuous driver of customer experience practices
Retail banking is at a turning point. Today, customers expect personalized, seamless, and consistent interactions across all channels—whether digital or in-person. At the same time, banks are navigating complex challenges: rapidly changing technologies, growing regulatory demands, and competition from digital-first disruptors. What you’ll learn Why read this ebook? If you’re responsible for enhancing customer experience, driving innovation,…
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Digital transformation
Customer Data Platform: Setting the strategic foundations for Customer 360° and personalization at scale
Unleash the true potential of your marketing efforts and deliver exceptional customer experiences with the help of a Customer Data Platform (CDP). Seamlessly integrating data from all channels, a CDP ensures consistent and personalized interactions with your customers at every touchpoint. Key benefits of implementing a Customer Data Platform This ebook contains following sections: Take your…
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Customer Experience
Can you be customer-centric without full visibility of the customer journey?
The challenges facing businesses today in understanding and optimizing customer journeys are significant. With so many channels and touchpoints, it’s easy for blind spots to emerge, leading to lost opportunities, frustrated customers, and lost revenue. This is why customer journey analytics is crucial for companies as it allows them to gain a holistic view of…
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Data Strategy
How Lausanne Tourisme unleashes the power of data
How to offer a better experience to your visitors based on your data? At a time when data is at the heart of our activities, it is crucial to know how to properly organise and structure your data strategy in line with your business strategy. What are the final objectives? What data should be valued?…
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Customer Experience
Why is UX design so important for your digital products?
The interest of companies in UX Design is growing and becoming necessary for companies. The aim is to constantly improve the relationship between man and machine through interaction. Why is UX Design is so important when we implement a new digital product? Our UX Design Expert, Jérémy Goldyn in our podcast will shed light on…
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Customer Experience
Customer Experience: a new digital marketing paradigm
Customer Experience has been at the forefront of marketing agencies’ and departments’ discourse for a number of years…and more importantly, a key enabler for the transformation of customer paths and companies’/administrative bodies’ internal processes and organisation. When it comes to business, digital transformation’s reach can be so deep that it warrants the modification of business…
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Customer Experience
The 10 golden rules of Total Experience
During the past pandemic, customers all over the world had not much alternatives but to shop online. It is a habit that people will maintain also once life returned to normal. The COVID crisis demonstrated a split in companies and the way they managed this run to digital. We can distinguish already 2 types of…
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Digital transformation
Businesses should continue their digital transformation journey despite these times of crisis
The introduction to our previous article, “Customer Experience: high quality performance starts with data collection”, quickly established that the current crisis and lockdown had caused remote collaboration and e-commerce projects to gather momentum everywhere. A statement that still holds true, especially with the new lockdown. The situation will persist and in spite of challenges, it…
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Premium
Digital transformation
Replay | Mission: Insight-Driven company, but how?
With the current exceptional period, the digitalization and e-commerce penetration are exploded these past months. More than ever businesses needs to react and their decision-making process depends a lot from data. But how can you transform your enterprise into a more insight-driven company? We share some key information with you in this pre-recorded webinar. More…
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Customer Experience
How Chatbots can improve your Customer Engagement
Customer support automation supported by AI driven knowledge management and NLP technologies is definitely making the difference for companies today. Whether for internal or external purpose, the advantages offered from Chatbots are huge regarding customer & product support. Discover more how Chatbots are revolutionizing the customer experience. Our Orange Business Expert Podcast strive to answer…
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Digital transformation
xRM, or the art of managing all business relationships through Data and Digital technology
CRM, or the art of managing customer relationships, is a concept that is familiar to all – but what if this art could be generally applied to all of a company’s assets? We will explain in detail in this article why xRM, which has become a strategic brick for vendors, is being increasingly implemented in…
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Digital transformation
How can digital transformation help non-profits change the world?
The combined budget of non-profits in France amounts to 113 billion euros, i.e. 3.3% of its GDP. The sector is a major constituent of French society and it is estimated that France is home to 1.5 million active non-profits to which no less than 22 million active volunteers and 1.8 million employees contribute their time……
Innovation
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Innovation
How Low-Code Application Platforms bring value to your business?
In a recent study, Gartner estimates that 65% of all applications development will be low code by 2024. Why Low Code Application Platform (LCAP) is revolutionizing digital transformation for companies? We discuss with our experts how this solution enable companies to deliver quicker with simplicity & agility. Our Orange Business Expert Podcast strives to answer…
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Data & AI culture
Innovation in the World of Data & Digital
Most enterprises and people have to adapt themselves with the new disruptive world and have to become creative and innovative. This crisis highlighted the fact that Innovation is what we need more than ever in such difficult times to conquer the current crisis, it also raised a new way of working and many question on…
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Innovation
When digital saves lives
In mainland France, more than 6 million people are deaf, hearing-impaired, or have speech difficulties caused, for example, by stroke or tracheotomy. It is difficult for them to call the emergency services successfully in France, and impossible to do so quickly. This is what led to the development of the SMS-IRAUDA application. Did you know…
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Innovation
How are Progressive Web Apps upsetting mobile use?
The “mobile web” (access to the web from a smartphone) overtook the “desktop web” in terms of volume more than a year ago. This phenomenon is only going to become more marked over the next few years. So it is time to adapt your applications and services to the new uses and behaviours. This is exactly…
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Innovation
Open innovation is far more than an open air playing field
Why do some business opt for open innovation, giving away some of their knowledge without expecting anything in return (at first sight, at least)? What do they actually have to gain from this strategy?
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Innovation
ATAWADAC, the battle cry of Digital transformation!
Marketing & IT may find it difficult to collaborate but they do have one thing in common: their love for acronyms. Literally speaking, ATAWADAC stands for "Any Time, Any Where, Any Device, Any Content".
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Innovation
Preparing for the Technology Shift – What Size Is Your Screen?
I recently attended a seminar on data discovery, mobility and social networking. I came away with a couple very clear points – seemingly obvious, so perhaps you already get it. 1. People don’t trust data, they trust people. You’ve narrowed your search on Google or Bing for the restaurant or hotel for your upcoming vacation.…
IoT Connected objects
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Innovation
How Low-Code Application Platforms bring value to your business?
In a recent study, Gartner estimates that 65% of all applications development will be low code by 2024. Why Low Code Application Platform (LCAP) is revolutionizing digital transformation for companies? We discuss with our experts how this solution enable companies to deliver quicker with simplicity & agility. Our Orange Business Expert Podcast strives to answer…
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IoT Connected objects
Geolocalisation of precision in interior where are we really
When we talk about geolocation we immediately think of GPS and all the services it has enabled for over 20 years when we are finding our way around the world outside. However, the field of high-precision indoor geolocation has seen very little development and none of the initiatives launched in recent years has led to…
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IoT Connected objects
Understanding the Beacon in action and its innovative uses
Beacons are often very innovative, and try to meet needs that other technologies cannot currently satisfy.
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IoT Connected objects
Auto Insurance & Big Data: The era of connected objects
The objective of this article is to present the impact of connected objects on Big Data in the car insurance industry.
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IoT Connected objects
Why the Internet of Things Does Not Exist
With the emergence of new "big words" such as Big Data and Internet of Things, we feel that we are at the dawn of a new era, but is this craze legitimate?