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Orange Business, a global consulting and systems integration (CSI) Group, is a leader in Business Intelligence (BI) and CRM, and a major player in e-Business. We leverage a unique combination of technical, functional and industry specialization, as well as partnerships with all of the key software vendors, to deliver maximum-value projects and help clients break through barriers to innovation such as Big Data and digital transformation. Orange Business operates in 15 countries and employs over 2,500 people in France and worldwide.

All posts from Orange Business

Sovereign AI: The Smart Hybrid Approach For Speed & Control

Sovereign AI: The smart hybrid approach for speed & control

As Artificial Intelligence continues to transform industries, European organisations face a crucial question: how can they fully leverage AI’s potential while maintaining control over their data, infrastructure, and compliance? In this CIONET Tech Webinar, experts from Orange Business unpack what Sovereign AI means—and how it can act not as a constraint, but as a catalyst…

Turning AI Promise into Business Value

Turning AI Promise into Business Value

Generative AI is evolving fast—but how do businesses move from hype to real impact? This ebook from Orange Business explores how organizations can turn AI potential into measurable value at scale. Unlock the real-world lessons behind AI at scale Featuring in-depth case studies from Banque Populaire – Caisse d’Épargne (BPCE) Group, Pierre Fabre, and the…

Your Route to AI Success

Your Route to AI Success

Discover how to stay ahead of the competition and leverage artificial intelligence (AI) for business growth with our comprehensive guide, “Your Route to AI Success”. Authored by experts at Orange Business, this Ebook provides practical insights and actionable strategies for deploying AI effectively in your organization. What’s Inside? What you will learn from this ebook

How to Optimize AWS Cloud with the Well-Architected Framework

How to Optimize AWS Cloud with the Well-Architected Framework

As organizations spend more time in the cloud, they begin to understand how their cloud usage seemingly evolves endlessly over time. How can you continuously work on security, reliability, and efficiency in your cloud infrastructure while remaining cost-effective? A general answer to this question is the Well-Architected Framework, often abbreviated as WAF. Well-Architected Framework When…

Discover how CX leaders can simplify technology choices to create seamless, compliant ecosystems, enhancing customer interactions effectively.

Creating frictionless Customer Experiences with a curated CX ecosystem

Discover how CX leaders can simplify technology choices to create seamless, compliant ecosystems, enhancing customer interactions effectively. What you’ll learn Discover how to build a curated, high-performing CX ecosystem in a complex MarTech landscape of 11,000+ solutions.

CX Banking

The Future of Banking: How Digital Transformation Enhances Customer Experience

In retail banking, customer experience isn’t just important—it’s the competitive edge. Banks are no longer differentiated by their products alone; success now depends on delivering seamless, digital-first experiences that drive customer loyalty. Modern customers expect more than just secure transactions—they demand fast, intuitive, and hyper-personalized interactions across every touchpoint, whether online, via mobile apps, or…

CX in retail banking: digital transformation as a continuous driver of customer experience practices

CX in retail banking: digital transformation as a continuous driver of customer experience practices

Retail banking is at a turning point. Today, customers expect personalized, seamless, and consistent interactions across all channels—whether digital or in-person. At the same time, banks are navigating complex challenges: rapidly changing technologies, growing regulatory demands, and competition from digital-first disruptors. What you’ll learn Why read this ebook? If you’re responsible for enhancing customer experience, driving innovation,…

#AI: 7 hot topics for 2025

#AI: 7 hot topics for 2025

The 7 IA hot topics of this 9th edition are the solutions for the performing company. What are specifically the trends and topics to track in 2025? Here our videos to find out the answers with images. Discover the new edition of the 7 IA Hot Topics of the Year! The program: AI agentic… let’s…

Established AI practices and new promises ahead

Companies are investing heavily to unlock the potential of generative AI. At the same time, they are not turning away from other forms of AI, such as Machine Learning and Deep Learning. Across the spectrum, there is no shortage of high-value use cases. Here’s the proof. “The AI revolution began 20 years ago. For two…

L'impact direct de l'Intelligence artificielle sur les Ressources Humaines : ce que ChatGPT et nous avons à en dire

The direct impact of Artificial Intelligence on Human Resources what ChatGPT and we have to say

The direct impact of AI on employees – and therefore on Human Resources (HR) departments – is, in our view, an urgent matter to address if it has not already been considered. It also provides an opportunity to explore how data science can support HR directors in their strategic missions. In this article, we will…

ChatGPT, Midjourney, LLM… Mais qu’est-ce que l'IA générative ?

ChatGPT, Midjourney, LLM… But what exactly is generative AI?

With ChatGPT leading the way, alongside MidJourney and DALL·E, generative artificial intelligence has entered the mainstream—though not without creating some confusion. Generative AI technologies cover a wide range of tools and applications that businesses need to understand and harness. Here’s a closer look to clarify and demystify the subject. At the end of 2022, OpenAI…

Data-Driven Working: How to get data you can rely on

Data-Driven Working: How to Get Data You Can Rely On

More organizations are embracing data-driven decision-making, leading to an abundance of collected data. However, the key to success lies in the quality of this data. High-quality data is essential for making accurate, reliable decisions. For example, insurers need complete claim data for accurate risk profiles, pension funds require precise return data for sound investments, and…

Adobe's Suite: revolutionizing customer engagement and driving business growth

Adobe’s Suite: revolutionizing customer engagement and driving business growth 

In today’s competitive business landscape, companies must find innovative ways to leverage data and understand their customers better. Adobe’s suite—comprising the Real-Time Customer Data Platform (CDP), Journey Optimizer, and Customer Journey Analytics—provides powerful tools to enhance customer engagement and drive growth. This article explores how these Adobe applications transform customer experiences, based on the Forrester…

IA générative : quels sont les principaux acteurs du marché ?

Generative AI: who are the key players in the market?

The generative AI market is still very young. As a result, the number of players remains relatively limited for now. Two main categories stand out: the GAFAMs on one side, and start-ups on the other. Why are there so few mature players in this field? Because in artificial intelligence, the real battleground lies in access…

(Gen) AI – Garbage in, Garbage out: Why Data Governance is Crucial to Avoid Data Risks

(Gen) AI – Garbage in, Garbage out: Why Data Governance is Crucial to Avoid Data Risks

How much is your organization really losing due to poor data quality? In today’s data-driven world, especially with generative AI like CoPilot and ChatGPT, any inaccuracies in data can lead to poor business decisions. Whether it’s wrongly rejected insurance claims or inefficient energy networks, the impact spans all sectors relying on precise data for efficiency…

Sovereign Cloud: how the geopolitical situation leads to an increased need for data sovereignty

Sovereign Cloud: how the geopolitical situation leads to an increased need for data sovereignty

Data sovereignty and compliance have had a major impact on IT decisions, and organisations need an adaptable data infrastructure to meet new privacy laws. Understanding data sovereignty is essential for strategic IT planning. That’s why we’ve written an ebook explaining the concept of “Sovereign Cloud” and what it means within the EU. This is what…

Generative AI implementation: A roadmap from concept to reality

Generative AI implementation: A roadmap from concept to reality

The emergence of Generative AI is creating waves in the corporate arena, offering a transformative impact on innovation and productivity. Despite its potential, integrating this technology into existing business frameworks poses significant challenges. This guide aims to clarify Generative AI for enterprises, spotlighting its benefits and providing strategies for effective deployment. Our objective is to…

Développement de l'IA générative : quel impact sur les entreprises ?

The development of generative AI: what impact on businesses?

In January 2023, just two months after its launch, the ChatGPT website was already receiving an average of 13 million unique visitors per day, with daily traffic growing by 3.4%. By April, the site was welcoming one billion monthly visits, including nearly 100 million active users. Why do generative AI and Large Language Models (LLMs)…

Customer Data Platform 2024: 5 Trends to Keep in Mind!

Customer Data Platform 2024: 5 Trends to Keep in Mind!

In the ever-evolving landscape of customer data management, Customer Data Platforms (CDPs) are poised to experience significant shifts and advancements in 2024. As businesses continue to prioritize data-driven strategies and customer-centric approaches, staying ahead of the curve is essential. Here are five trends to watch for in the world of Customer Data Platform. Estimated reading time: 3…

Implementing a Data Strategy for Generative AI

Implementing a Data Strategy for Generative AI

In the dynamic world of technology, the emergence of generative artificial intelligence (AI) has marked a new era of innovation. This transformative technology is not just reshaping the landscape of AI but also redefining the strategies organizations must adopt to stay competitive and relevant. The integration of generative AI into business operations offers immense potential,…

Vers une expérience client Responsive by Design : pourquoi votre entreprise a tout à y gagner ?

Towards a Responsive by Design Customer Experience: Why Your Business Stands to Gain

Transforming the customer experience is essential to meeting client needs in a constantly changing world. Drawing on the experience gained with the Orange Group and many clients worldwide, we have learned that there are few universal rules or ready-made solutions. However, every executive team should be aware of certain key trends to help guide their…

Generative AI Visa Implementation Ebook

Generative AI: Visa for a more interactive digital future

While the concept of generative AI is not new, and even less so is artificial intelligence, the real ChatGPT revolution is not so much in the technology itself as in its ability to target a very broad audience. So how can we facilitate the deployment and adoption of generative AI in business? You’ll find out…

Customer Journey Management - Ebook

Transforming Customer Journey Management

The cost to businesses due to disrupted contact centre experiences has reached an unprecedented level. Customers encounter inconsistent interactions, messages, and assistance depending on the communication channels they choose to use. In addition, employees grapple with disjointed data and the challenge of keeping tabs on transitions between voice, chat, email, IVR, bots, websites, mobile apps,…

cloud-strategy-sustainable

Creating a sustainable cloud strategy for the future

The cloud helps you innovate, but there are many pitfalls. Thinking about how to use and evolve cloud solutions in a secure and responsible manner is complex and requires a plan. Cloud Strategy for the future

Customer Data Platform Ebook

Customer Data Platform: Setting the strategic foundations for Customer 360° and personalization at scale

Unleash the true potential of your marketing efforts and deliver exceptional customer experiences with the help of a Customer Data Platform (CDP). Seamlessly integrating data from all channels, a CDP ensures consistent and personalized interactions with your customers at every touchpoint. Key benefits of implementing a Customer Data Platform This ebook contains following sections: Take your…

Data Mesh: a guide for companies

There is tremendous enthusiasm for Data Mesh. And for good reason: we finally have a complete framework for valuing data at company level. This white paper offers you a deep dive into the concept of Data Mesh to understand the ins and outs and get the keys to apply it to your organisation. A full…

#Data #AI: 7 hot topics for 2023

#Data #AI: 7 hot topics for 2023

The 7 hot topics Data and AI of this 7th edition are the solutions for the performing company. What are specifically the trends and topics to track in 2023? This year, we decided to ask the question directly to those who are on the front line: Chief Data Officer, Data Transformation Managers, Data Strategy Managers,…