Data technological fundamentals
Data has changed decision-making patterns and removed barriers in data analysis. Today, it appears as a logical continuation and natural evolution of the digital revolution, and contributes to the implementation of new processes, habits and uses.
The technological ecosystem of Big Data is very rich and is in constant turmoil. Our experts will decrypt for you the technological fundamentals of Data.
Exploring the Benefits of Data Catalogs for International Organizations
If you missed our recent webinar, “Exploring the Benefits of Data Catalogs for International Organizations” you’re in luck! The replay is now available, offering you a second chance to know how a data catalog can significantly improve how your organization manages and utilizes its data leading to better outcomes and more efficient operations. What you will…
Implementing a Cloud Data Platform: The Do’s and Don’t
The Cloud is presenting great opportunities in terms of performance and scalability for companies. However, considering some golden rules as a starting point to mitigate risks and ensure your company is ready for a successful cloud strategy implementation is highly advisable. We already stated how powerful Cloud Data Platforms are for companies, enabling new…
![Software is (still) eating the world [Partie 2]](https://perspective.orange-business.com/wp-content/uploads/2021/02/marketing-still-eating-part2-cdp.jpg)
Marketing Strategy: why and how to implement a Customer Data Platform
In my previous article, I explained that, this year again, we would see a surge in business digitalisation, and that this would accelerate some already observed trends: namely, hyper-automation, AI directly embedded in business processes, Responsive Customer Experience… And I concluded with enterprises’ increasingly high expectations: i.e. support beyond new CRM platform implementation and third-party maintenance. In this…
How to build the next generation Data Lake – Business Session
Does your Data Architecture support your current and future analytics needs? Are you going back and forth, wondering whether the best solution is a data warehouse or a data lake? What are the advantages and disadvantages of each option? Modern Cloud Data Platforms are making this choice easier, by bringing the best of both worlds.…
Mapping and open data: understanding the bases for your business
Open data and data science today enable us to analyse geographical data by measuring interactions that could otherwise only be modelled with great difficulty. Demonstration.
From the data lake to the agile data warehouse: decision-making in the big data era
How can the data lake be combined with a data warehouse that already serves as the real keystone of the business’s acquired holdings of structured data?
Controlling (big) data quality with tagging
Whatever your business or industry, any Big Data platform includes multiple and fundamentally heterogeneous data sources including (most frequently) data from your transactional databases, from your CRM database and from other digital marketing data sources (analytics, campaigns, targeting et al.). Back to Big Data basics: digital data collection This particular component of the marketing ecosystem has got…