40 result(s) for « GDPR »

GDPR

The GDPR and right to be forgotten: why do business have everything to gain?

The General Data Protection Regulation (GDPR) significantly increases the rights of individuals over their data. As from 25 May 2018, the effective date of the Regulation, any person living in the European Union  whose personal information is held by an organisation may invoke the various articles of chapter 3 of the Regulation, such as article…

GDPR

BCBS 239, GDPR: why must banks focus on data governance?

The banking sector is currently passing through a period of transition due to new regulations. Today, new technologies are playing a key role in helping the industry to address the main problems that face it in achieving compliance with this mass of legislation. A sign of the times: these technologies have been nicknamed “Regtech” The…

GDPR

The basics of data mapping in the age of the GDPR

Now organisations are preparing for the entry into force of the GDPR (General Data Protection Regulation) in 2018, the first stage for many of them will be to acquire an overview of their whole information chain.

GDPR

GDPR : what obligations for data controllers?

After our article GDPR: what new rights for your personal information?, we go further into what the general regulation brings to data protection. As well as extending the rights of people whose personal data is processed, the General Data Protection Regulation puts a wide range of obligations onto the bodies that process the data. To…

GDPR

GDPR: what new rights for your personal information?

The GDPR strengthens and clarifies the rights of physical persons whose personal information is processed, and the obligations of entities that handle the processing of such data.

GDPR

GDPR: 1 minute to understand and take action

The GDPR (General Data Protection Regulation) is an hot topic for 2017. Here is a video to find out the answers with images. Watch here!

Data security

Digital Identities: Understanding Key Concepts and Management Systems

In today’s interconnected world, digital identity forms the backbone of our online interactions—shaping everything from e-commerce and administrative procedures to the protection of personal data.  It encompasses not only how individuals, organizations, and objects are identified online but also how these identities are managed and secured. 1. From “Physical” Identity to Digital Identities Identity consists…

Data & AI culture

5 Critical Foundations for Implementing Generative AI at Scale

Thinking about Generative AI for your business? Before rushing in, make sure you’re not building on sand. In this article, we’ll show you how to lay the groundwork for success—by aligning AI with your strategic goals, unlocking the right data, establishing strong governance, and fostering a culture ready to collaborate with AI agents. You’ll also…

Data & AI culture

The hidden risks of Self-Service Analytics without governance

Self-service analytics has made data more accessible than ever. Employees can now build reports, create dashboards, and generate insights on their own, without depending on central BI teams. But without clear governance, that freedom comes with risk. Uncontrolled data access, inconsistent reporting and unreliable insights can lead to bad decisions and even compliance issues. What…

Customer Experience

How AI Is Transforming Customer Experience: Key Strategies for 2025

AI is redefining customer experience (CX) by enabling hyper-personalized interactions, intelligent automation, and predictive engagement. In 2025, businesses must navigate new challenges—like data privacy, AI governance, and workforce upskilling—to stay ahead. This article explores the key market shifts, regional variations, and actionable strategies to help companies harness AI for smarter, more human-centric CX. The AI impact on CX strategy…

Data Trends

#AI: 7 hot topics for 2025

The 7 IA hot topics of this 9th edition are the solutions for the performing company. What are specifically the trends and topics to track in 2025? Here our videos to find out the answers with images. Discover the new edition of the 7 IA Hot Topics of the Year! The program: AI agentic… let’s…

Understanding AI and Data Science

ChatGPT, Midjourney, LLM… But what exactly is generative AI?

With ChatGPT leading the way, alongside MidJourney and DALL·E, generative artificial intelligence has entered the mainstream—though not without creating some confusion. Generative AI technologies cover a wide range of tools and applications that businesses need to understand and harness. Here’s a closer look to clarify and demystify the subject. At the end of 2022, OpenAI…

Integrating AI and Data Science

How can we deploy trustworthy AI?

68 percent of employees use ChatGPT at work without their employer’s knowledge. That means more than two out of three companies are unintentionally sharing personal or confidential data with a public, unsecured application. This alarming reality raises important questions about the ethical and legal implications of generative AI, and more broadly, about what it means…

Business Marketing

The 4 challenges of a rapidly growing low-code market

The low-code market is expanding rapidly across all industries, with benefits seen as far outweighing the risks – largely thanks to faster project delivery and higher satisfaction among both developers and business teams. By 2025, 70% of new applications developed by enterprises will use low-code or no-code technologies, compared with less than 25% in 2020,…

Understanding AI and Data Science

Generative AI: who are the key players in the market?

The generative AI market is still very young. As a result, the number of players remains relatively limited for now. Two main categories stand out: the GAFAMs on one side, and start-ups on the other. Why are there so few mature players in this field? Because in artificial intelligence, the real battleground lies in access…

Technological solutions

Sovereign Cloud: how the geopolitical situation leads to an increased need for data sovereignty

Data sovereignty and compliance have had a major impact on IT decisions, and organisations need an adaptable data infrastructure to meet new privacy laws. Understanding data sovereignty is essential for strategic IT planning. That’s why we’ve written an ebook explaining the concept of “Sovereign Cloud” and what it means within the EU. This is what…

Data Marketing

Customer Data Platform 2024: 5 Trends to Keep in Mind!

In the ever-evolving landscape of customer data management, Customer Data Platforms (CDPs) are poised to experience significant shifts and advancements in 2024. As businesses continue to prioritize data-driven strategies and customer-centric approaches, staying ahead of the curve is essential. Here are five trends to watch for in the world of Customer Data Platform. Estimated reading time: 3…

Data Trends

#Data #AI: 7 hot topics for 2022

The 7 hot topics #Data and #IA of this 6th edition are the solutions for the performing company. What are specifically the trends and topics to track in 2022? Here our videos to find out the answers with images. Discover the new edition of the 7 Data Hot Topics of the Year! The program: Green…

GDPR

Data Protection and Law Enforcement Directive

The Law Enforcement Directive (LED) is a piece of EU legislation. It deals with the processing of personal data by data controllers for ‘law enforcement purposes’. In our monthly podcast we will deep dive into the subject of Data Protection and strive to share more insights & explanations on the Law Enforcement Directive with Juraj…

Business Marketing

Digital marketing: from consent management to zero-party data

How to differentiate yourself from your competitors? The issue is now more critical than ever. In a previous blog article, we talked about Responsive Customer Experience, a new marketing paradigm that should help brands stand out amongst competitors. Nowadays, brands have no choice but to go the extra mile: they must know how to customise,…

Data Trends

Data Careers: what skills do you need to exploit data?

Data professions are evolving and attracting an increasing number of talents. At the same time, demand from companies is soaring. But how to find your way through the various job titles? Most importantly, what skills must be developed for these careers in Data? What are the needs and where should companies start? Isabelle Barth, journalist…

Integrating AI and Data Science

Data Ethics/AI Ethics: the 2 faces of a responsible future

Artificial Intelligence is at the heart of all attentions and concerns right now. Did you know that the real difficulty with Artificial Intelligence is not the algorithms, nor the design of the models but it is above all the Data! And yet, Data is increasingly distrusted today. How to solve that and produce trusted &…

Data Strategy

Data and AI: should you build your own company platform in the cloud?

Cloud, Data and AI: the ultimate buzzword trio… Companies’ expectations in these fields today run extremely high due to their promising transformation and value creation potential. Data volumes are skyrocketing, new disruptive technologies for IT Departments are driving AI, and the cloud is offering the means to manage all the complexity with agility! When the…

Digital transformation

xRM, or the art of managing all business relationships through Data and Digital technology

CRM, or the art of managing customer relationships, is a concept that is familiar to all – but what if this art could be generally applied to all of a company’s assets? We will explain in detail in this article why xRM, which has become a strategic brick for vendors, is being increasingly implemented in…

CRM

CRM and Marketing: how to enrich customer experience?

For a number of years now, CRM and Marketing subjects have been addressed simultaneously in order to set up a unified platform that could strengthen customer relationship quality regardless of the variety of paths and experiences. As many players are involved, all efforts must first be harmonised and a one and the same customer vision…

Data Strategy

DataOps: data specification and documentation recommendations for Big Data projects

To exploit the full potential of Big Data projects, proper data documentation is essential. DataOps principles help set up an adequate approach – a prerequisite for the success of all ensuing projects and adding value to all the company’s data. Specific characteristics of Big Data projects A modern Big Data architecture should help: generate output…

Data Strategy

Data Governance: what it truly means to “manage data as an asset”

In today’s world, you’d be hard-pressed to find an organization, private or public, that is not actively reconsidering the role played by data in its business model. Whether to ensure competitiveness, improve services offered or simply comply with regulatory obligations, there is a widespread consensus nowadays that data management is important, and not only have…

Data Strategy

How to choose a data governance implementation strategy?

In this series of articles, we will discuss the various strategies that can be used to implement data governance. This first chapter will remind you of the context and explain why data governance is a must for all companies wishing to successfully complete their digital transformation, the challenges involved and which strategy to adopt. Whether…

Data Trends

#DATA: 7 hot topics for 2020

The year 2020 looks promising, more than ever driven by Data. What are specifically the trends and topics to track? Here our videos to find out the answers with images : Artificial intelligence, Business intelligence, Data Virtualization, Machine Learning / Deep Learning, DataOps, Data Governance, Data Ethics / IA Ethics… Happy New Year everyone! 🙂 1.…

Data Trends

#DATA: 7 hot topics for 2019

The year 2019 looks promising, more than ever driven by Data. What are specifically the trends and topics to track? Here our videos to find out the answers with images!

Business Marketing

Marketing and artificial intelligence: seven current trends

Over recent years we have seen a steady increase in the powers of artificial intelligence(AI). Every sector is affected, to a greater or lesser extent. But there is (and will continue to be) one on which will have a massive impact: marketing.

Integrating AI and Data Science

CRM and artificial intelligence: how to develop and optimise your data

We are launching a series of three articles setting out our current vision of digital projects connected with customer relations. In this first article we will investigate the current trends for enriching a CRM and how to optimise data quality.

Customer Experience

What’s new in the use of data for online media?

Today, everyone agrees that data is fundamental to a business from any point of view. Purchasing online space is no exception to this rule.  But what are the newest developments concerning data and the media? Data for ever more precise targeting When it comes to purchasing online space, data has revolutionised targeting. It is already a…

Data Trends

#Data: 7 hot topics for 2018

The year 2018 looks promising, more than ever driven by Data. What are specifically the trends and topics to track? Our videos to find out the answers with images. Watch here!

Customer Experience

Optimise data gathering for successful digital marketing

Businesses must now coordinate omni-channel campaigns to offer a connected experience in real time, with an agile approach to content.

Innovation

Open innovation is far more than an open air playing field

Why do some business opt for open innovation, giving away some of their knowledge without expecting anything in return (at first sight, at least)? What do they actually have to gain from this strategy?

Integrating AI and Data Science

[EXPERT DISCUSSION] Artificial Intelligence in 7 key points

Artificial Intelligence (AI): these two words are on everyone’s lips at the moment. They carry both hope for unprecedented development and fears revealed by the greatest science-fiction writers.

Customer Experience

Chatbot, virtual and live agents to redefine customer experience

For a long time, Customer Support and Support Centres were departments that are only implied after a customer has purchased an item or service...

Customer Experience

Going beyond analysis of the customer journey with Artificial Intelligence

These days, consumers have the upper hand when it comes to consuming advertising material. Marketing has fallen into its own trap of overflowing imagination. Artificial Intelligence may provide solutions...

Digital transformation

InsurTechs: insurance companies turn to digital technologies

After the Fintechs, Insurtechs are arriving on a tide of data, cloud and IoT,and they’re all set to blow the dust off the sector.