Customer Experience
Data, or rather the intelligent exploitation and analysis of customer data, is the basis for optimizing the customer journey. With the proliferation of touch points and fragmented customer journey, it’s increasingly difficult to deliver a smooth, engaging and personalized customer journey and experience.
What can Artificial Intelligence solutions offer to go beyond simple customer journey analysis? With data collection and customer knowledge at the heart of the issue, discover the tools and methodologies that can be used to leverage Data to optimize the customer journey.
From Chatbots to Agentic AI: The Future of Customer Experience
Imagine a customer support journey where every touchpoint feels natural, relevant, and even anticipatory. No more frustrating transitions between channels, no more starting from scratch with each interaction — just smooth, intelligent engagement that meets customers where they are. This vision is possible, but many organizations still face a common obstacle: fragmented systems and siloed…
How AI Is Transforming Customer Experience: Key Strategies for 2025
AI is redefining customer experience (CX) by enabling hyper-personalized interactions, intelligent automation, and predictive engagement. In 2025, businesses must navigate new challenges—like data privacy, AI governance, and workforce upskilling—to stay ahead. This article explores the key market shifts, regional variations, and actionable strategies to help companies harness AI for smarter, more human-centric CX. The AI impact on CX strategy…
Creating frictionless Customer Experiences with a curated CX ecosystem
Discover how CX leaders can simplify technology choices to create seamless, compliant ecosystems, enhancing customer interactions effectively. What you’ll learn Discover how to build a curated, high-performing CX ecosystem in a complex MarTech landscape of 11,000+ solutions.
CX Orchestration: How Human Operations and Platform Optimization Drive Operational Excellence
A Customer-Centric View From a customer’s perspective, seamless interactions are not just a convenience—they are an expectation. Whether they’re engaging with customer support, making a purchase, or navigating a service, their expectations are clear: they want it to be smooth, efficient, and relevant to their specific needs. Meeting these expectations requires businesses to rethink how they…
The Future of Banking: How Digital Transformation Enhances Customer Experience
In retail banking, customer experience isn’t just important—it’s the competitive edge. Banks are no longer differentiated by their products alone; success now depends on delivering seamless, digital-first experiences that drive customer loyalty. Modern customers expect more than just secure transactions—they demand fast, intuitive, and hyper-personalized interactions across every touchpoint, whether online, via mobile apps, or…
5 Proven Strategies for CX Excellence in Banking
In today’s retail banking environment, excellent customer experience (CX) is no longer optional—it’s a competitive necessity. A 2023 PwC survey found that 86% of customers are willing to pay more for a better banking experience, yet many banks struggle to keep up with evolving expectations. Meanwhile, fintech disruptors and digital-first businesses continue to reshape the…
CX in retail banking: digital transformation as a continuous driver of customer experience practices
Retail banking is at a turning point. Today, customers expect personalized, seamless, and consistent interactions across all channels—whether digital or in-person. At the same time, banks are navigating complex challenges: rapidly changing technologies, growing regulatory demands, and competition from digital-first disruptors. What you’ll learn Why read this ebook? If you’re responsible for enhancing customer experience, driving innovation,…
7 UX lessons we can learn from Star Wars
Welcome, dear reader, to an article that brings together two of your favourite topics: UX design and Star Wars. Yes, you read that right. We are about to explore what the legendary saga can teach us about creating a stellar user experience. And no, we are not going to suggest adding lightsabers to your website,…
AI and user experience: strategies, challenges and opportunities
The relationship between humans and machines has evolved at an extraordinary pace in recent years.From the early days of bulky computers to today’s personal devices like smartphones and smartwatches, we’re witnessing a shift toward increasingly integrated technologies in our daily lives. This integration goes hand in hand with growing personalization: devices no longer just address…
Customer Data Platform 2024: 5 Trends to Keep in Mind!
In the ever-evolving landscape of customer data management, Customer Data Platforms (CDPs) are poised to experience significant shifts and advancements in 2024. As businesses continue to prioritize data-driven strategies and customer-centric approaches, staying ahead of the curve is essential. Here are five trends to watch for in the world of Customer Data Platform. Estimated reading time: 3…
Towards a Responsive by Design Customer Experience: Why Your Business Stands to Gain
Transforming the customer experience is essential to meeting client needs in a constantly changing world. Drawing on the experience gained with the Orange Group and many clients worldwide, we have learned that there are few universal rules or ready-made solutions. However, every executive team should be aware of certain key trends to help guide their…
How Learning Analytics helps your company develop and optimise skills
The training field is no exception to market trends: companies want to analyse their learning data – in other words, they want to do Learning Analytics! In this article, you will discover why it makes sense to integrate relevant data into your training strategy. I will also share the opportunities that come from leveraging this…
Transforming Customer Journey Management
The cost to businesses due to disrupted contact centre experiences has reached an unprecedented level. Customers encounter inconsistent interactions, messages, and assistance depending on the communication channels they choose to use. In addition, employees grapple with disjointed data and the challenge of keeping tabs on transitions between voice, chat, email, IVR, bots, websites, mobile apps,…
Customer Data Platform: Setting the strategic foundations for Customer 360° and personalization at scale
Unleash the true potential of your marketing efforts and deliver exceptional customer experiences with the help of a Customer Data Platform (CDP). Seamlessly integrating data from all channels, a CDP ensures consistent and personalized interactions with your customers at every touchpoint. Key benefits of implementing a Customer Data Platform This ebook contains following sections: Take your…
Can you be customer-centric without full visibility of the customer journey?
The challenges facing businesses today in understanding and optimizing customer journeys are significant. With so many channels and touchpoints, it’s easy for blind spots to emerge, leading to lost opportunities, frustrated customers, and lost revenue. This is why customer journey analytics is crucial for companies as it allows them to gain a holistic view of…
Why is UX design so important for your digital products?
The interest of companies in UX Design is growing and becoming necessary for companies. The aim is to constantly improve the relationship between man and machine through interaction. Why is UX Design is so important when we implement a new digital product? Our UX Design Expert, Jérémy Goldyn in our podcast will shed light on…