Customer Data Platform: Setting the strategic foundations for Customer 360° and personalization at scale

1 July 2023 - Updated at 1 July 2025
Orange Business Orange Business

Unleash the true potential of your marketing efforts and deliver exceptional customer experiences with the help of a Customer Data Platform (CDP). Seamlessly integrating data from all channels, a CDP ensures consistent and personalized interactions with your customers at every touchpoint.


Key benefits of implementing a Customer Data Platform

  1. Create unified customer profiles: break down data silos and gain a comprehensive view of your customers’ needs and behaviors.
  2. Achieve omnichannel personalization: tailor your marketing messages and experiences across various channels to engage customers on a deeper level.
  3. Increase efficiency: streamline your marketing operations and eliminate redundant processes.
  4. Understand your customers: gain valuable insights into customer preferences, enabling you to continuously enhance their experience.

This ebook contains following sections:

  • Marketing and CX today need more understanding to succeed 
  • Increase customer comprehension with a customer data platform  
  • What is a customer data platform (CDP)? 
  • What types of platforms are available? 
  • Different types of CDPs 
  • How does a CDP work? 
  • What is the value of one platform? 
  • CDP and the customer journey: use cases 
  • CDP success stories 
  • Our methodology 
  • Conclusions: maximise your CX and marketing activities with a CDP

Take your marketing to new heights and revolutionize your customer experiences. Download the white paper now to uncover the full potential of a CDP and learn how it can maximize your CX and marketing activities!

Comments (0)

Your email address will not be published. Required fields are marked *

Your email address is only used by Business & Decision, the controller, to process your request and to send any Business & Decision communication related to your request only. Learn more about managing your data and your rights.

Discover also