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Data and AI news
Data & AI Monthly Press Review – February 2026
What were the key developments in Data and Artificial Intelligence this month? In this February edition, we explore the growing importance of data sovereignty, the rise of multi-agent AI ecosystems, the transformation of search through conversational AI, the European Commission’s warning to Meta regarding competition in AI chatbots, and the strategic challenge of scaling AI across Europe. 1. Data…
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Data Governance
Measuring AI Impact: Turn AI into measurable business value
Artificial intelligence is now central to business strategy. Companies invest in AI to improve performance and decision-making, but deploying tools is only the first step. Real impact requires clear goals, the right KPIs and strong governance. Our ebook “Measuring AI Impact” explains how to move beyond experimentation and turn AI into measurable, sustainable value. In…
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Customer Experience
Omnichannel Customer Engagement
Customers expect fast, consistent, and personalized service. They also expect to be recognized instantly, no matter how they reach out. This white paper explains how a cloud-based, omnichannel contact center can help organizations meet these expectations and create measurable business value. In this white paper, you’ll learn:
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Data security
European Identity Wallet and Business Wallet: Building Digital Trust in Europe
Digital transformation, accelerated by AI and data technologies, and by the need to both strengthen security against identity theft and data breaches and simplify digital journeys, is reshaping how citizens and businesses manage identities, data and transactions. In this context, two major initiatives are taking shape: the rollout of the European Digital Identity Wallet (EUDIW),…
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CRM
CX trends for 2026: AI-first service, intelligent journeys and value-driven orchestration
Customer Experience is moving fast. But not always in the right direction. As AI becomes embedded in service operations, journeys grow more complex, and orchestration spans more teams and platforms, the gap between promising innovation and lived experience is increasingly visible. In this article, three CX experts from Orange Business share their perspective on what…
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Data Trends
7 Hot AI Topics for 2026
Welcome to 7 Hot AI Topics, a series of seven articles and videos exploring major Data & AI trends. For this season, members of Orange’s Executive Committee and Group Executive Committee have shared their own topics to shed light on corporate strategies and projects. Each of these topics represents a concrete solution for building a…
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Data & AI culture
Data & AI Trends for 2026: Governance, Regulation, Sovereignty and the Shift to Autonomous AI
As we enter 2026, the Data & AI landscape is undergoing one of the most significant transformations since GDPR. Regulatory pressure is intensifying, cloud strategies are shifting toward sovereignty and interoperability, and AI is evolving into more autonomous, agent-driven systems. Organizations must now balance innovation, compliance, and operational speed in a highly dynamic environment. The perspectives shared in this…
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Data & AI culture
Cut Through the Noise: The Five Essential Lessons on Agentic AI
AI is advancing so quickly that organizations often struggle to distinguish what’s genuinely valuable from what’s merely loud. With constant announcements, new tools, and rising expectations, leaders need clarity more than ever. Agentic AI holds immense promise — but realizing that promise requires the right choices, the right structures, and the right mindset. Here are…
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Data security
Digital Product Passport: How to Turn It into a Real Competitive Advantage?
The emergence of the Digital Product Passport (DPP) is part of a broader move toward increased traceability and transparency across the value chain. Closely linked to digital identity, this mechanism could transform the way products are tracked, certified, and authenticated throughout their lifecycle. This topic echoes the news of early October 2025, which highlighted the…
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Data & AI culture
Agentic AI for Enterprises: Building Autonomy with Intent
Agentic AI opens a new chapter in enterprise technology — where intelligent systems don’t just generate answers but work alongside people to act and adapt. Yet autonomy without purpose can lead to confusion instead of progress. This ebook shows you how to build Agentic AI systems with purpose: clear in design, trusted in governance, and…
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Data & AI culture
Agentic AI for Enterprises: Adoption & People
Technology and policy alone cannot ensure adoption, culture does. The success of agentic AI depends on people: building trust through communities, training, and hands-on experimentation. Organizations must equip their workforce to engage responsibly and confidently with AI. This means fostering awareness, promoting transparency, and encouraging participation in AI initiatives. Ultimately, the path to trusted agentic AI lies in empowering people…
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Data & AI culture
Agentic AI for Enterprises: Governance for Agentic Systems
AI governance evolves alongside advancing AI capabilities. As generative AI progresses from producing outputs to acting autonomously, organizations are witnessing a shift from early RAG-based knowledge assistants to agentic systems capable of executing business processes. These extended capabilities bring opportunities, but also significant risks. With the rise of AI-related incidents, a robust governance framework becomes vital: not…
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Data & AI culture
Agentic AI for Enterprises: Scaling by Design
Agentic AI represents a significant evolution of AI, enabling systems not only to generate content, but to act, “reason”, and adapt based on context. This shift allows AI to move beyond passive output generation toward active decision-making and participation in business processes. Enterprises are increasingly exploring the potential of AI to enhance productivity. Yet, its…
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Customer Experience
Journey Mapping Masterclass with Marion Boberg
Customer journey mapping is a living discipline—constantly evolving and integrating new components. In this CX Patterns podcast (hosted by Sam Stern, Service Design & Customer Experience at LinkedIn), Marion Boberg, Lead for CX Analytics at Orange Business, delivers a practical masterclass on journey mapping. Listen to this episode to explore the essentials and how to…