Perspective
The AI & Digital revolution by those who make it

Customer Experience

Data, or rather the intelligent exploitation and analysis of customer data, is the basis for optimizing the customer journey. With the proliferation of touch points and fragmented customer journey, it’s increasingly difficult to deliver a smooth, engaging and personalized customer journey and experience.

What can Artificial Intelligence solutions offer to go beyond simple customer journey analysis? With data collection and customer knowledge at the heart of the issue, discover the tools and methodologies that can be used to leverage Data to optimize the customer journey.

Reporting in Adobe Campaign – Based on a Client Experience

Reporting in Adobe Campaign – Based on a Client Experience

Adobe Campaign’s standard reports cover basic marketing campaign information primarily from an execution standpoint, and they can include a variety of simple data points such as budget metrics, feedback tracking, e-mail bounce detail and non-deliverable message counts. However, when an organization needs to calculate specific KPIs and break down information through data dimensions specific to…

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