Customer Experience
Data, or rather the intelligent exploitation and analysis of customer data, is the basis for optimizing the customer journey. With the proliferation of touch points and fragmented customer journey, it’s increasingly difficult to deliver a smooth, engaging and personalized customer journey and experience.
What can Artificial Intelligence solutions offer to go beyond simple customer journey analysis? With data collection and customer knowledge at the heart of the issue, discover the tools and methodologies that can be used to leverage Data to optimize the customer journey.
Going beyond analysis of the customer journey with Artificial Intelligence
These days, consumers have the upper hand when it comes to consuming advertising material. Marketing has fallen into its own trap of overflowing imagination. Artificial Intelligence may provide solutions...
Retail: Personalized Services to Generate Customer Confidence
In recent years, the Internet and e-commerce have revolutionized the retail market. Beyond the ease of buying or consulting advice from other consumers, e-commerce has mainly changed the way of capturing information about the purchasing process of a customer on a custom basis. Retail and customer knowledge, boosted by e-commerce For example, the e-commerce buying…
Reporting in Adobe Campaign – Based on a Client Experience
Adobe Campaign’s standard reports cover basic marketing campaign information primarily from an execution standpoint, and they can include a variety of simple data points such as budget metrics, feedback tracking, e-mail bounce detail and non-deliverable message counts. However, when an organization needs to calculate specific KPIs and break down information through data dimensions specific to…