Customer Experience
Data, or rather the intelligent exploitation and analysis of customer data, is the basis for optimizing the customer journey. With the proliferation of touch points and fragmented customer journey, it’s increasingly difficult to deliver a smooth, engaging and personalized customer journey and experience.
What can Artificial Intelligence solutions offer to go beyond simple customer journey analysis? With data collection and customer knowledge at the heart of the issue, discover the tools and methodologies that can be used to leverage Data to optimize the customer journey.
Chatbot/Voicebot: do you know how these technologies work?
Chatbots have experienced significant development during recent years and numerous sectors (e.g. customer service) are now starting to use them. But what are they, how do they work and what do they bring to the table? Chatbots: what are they? Generally, a bot answers questions asked by human beings, and not the other way round.…
Covid-19 Chatbot: How an AI driven FAQ-chatbots does more than just respond to questions
How can a chatbot help you answer internal and external questions better & faster? Can you keep up with the tidal wave of questions on Covid-19? Learn how a chatbot solution can be of considerable help. Now, and in the aftermath of the crisis. A cost-effective solution to support your business In this webinar, which…
Real-Time Customer Data will shape the finance industry’s future
In recent years, finance institutions have been facing a challenging market situation. Low interest rates, the requirement for increased monetary reserves and stricter regulations have been putting pressure on profit potentials. Besides, the advent of new rivals in the industry has toughened the fight for market shares. In a 2020 Digital Trends report, Adobe ranked…
COVID-19: a chatbot to answer your staff’s questions?
The crisis created by COVID-19 is unprecedented, and the situation is changing not just from day to day but also country by country. In businesses, human resources services are dealing with a massive surge in questions about COVID-19 and on how to continue with the business’s operational activities. How can we help HR services to…
How human contact is becoming a luxury good?
A new reality has appeared recently, and even more with the pandemic crisis, where human contact is more and more rare. All our interactions are held through screens which deeply transforms our way of interacting. So what can we expect in the future? What should be the perfect balance between human & digital? Personal interaction…
Football and Dataviz: analyze all results of the women’s world cup
The FIFA women’s world cup started on June 7th and the final is scheduled for July 7th. Which team will win the cup? Will French Soccer have the chance to hang a third star to its prize list? Women practice, still far less publicized than man’s practice, is attracting more and more attention around the…
Social selling: Using LinkedIn to boost sales
The use of social networks by professions has increased so fast in recent years that a new discipline, social selling, has rapidly emerged to become a key tool in B2B.
10 tips to improve the shopping experience
Against a background of ever-keener commercial competition, the shopping experience has become one of the new differentiating features. The shopping experience, briefly put, is “the totality of the emotions, feelings and stimuli felt by a user throughout the process.” Although this can apply to any sector, this article will focus on retail. So for our…
What’s new in the use of data for online media?
Today, everyone agrees that data is fundamental to a business from any point of view. Purchasing online space is no exception to this rule. But what are the newest developments concerning data and the media? Data for ever more precise targeting When it comes to purchasing online space, data has revolutionised targeting. It is already a…
Optimise data gathering for successful digital marketing
Businesses must now coordinate omni-channel campaigns to offer a connected experience in real time, with an agile approach to content.
Twitter: 12 tips for optimising conversions on your e-commerce site
Any self-respecting marketer knows that communication campaigns on the social networks are a major contributor to generating traffic and optimising conversions on e-commerce sites. So you were thinking about Twitter? Excellent idea!
How to make an on-line questionnaire a marketing gold mine
An on-line questionnaire must be well thought-out in advance if it is to be effective and produce usable, analysable data. A necessity if you want to exploit its undoubted advantages in the age of Big Data.
Chatbot, virtual and live agents to redefine customer experience
For a long time, Customer Support and Support Centres were departments that are only implied after a customer has purchased an item or service...
Marketing pressure as a strategic lever for growth? Of course! Part 2
The second part of the article Marketing pressure as a strategic lever for growth? Of course! Today we’ll take a closer look at the question of channels and their key role for every marketer. And we’re off!
Improve your bounce rate: issues, recommendations and optimisation
Disclaimer: although we talk much about bounce rate in this article, our aim is not to explain how to use or calculate this indicator. Today we are going to help you improve the customer journey and in particular the point of intersection between the media and the brand’s digital environment. We do however recommend that should…
Marketing pressure as a strategic lever for growth? Off course!
One concept remains static and unchanging, spreading terror in the marketing departments of all the brands with which I’ve had the opportunity to work: marketing pressure.