Customer Experience
Data, or rather the intelligent exploitation and analysis of customer data, is the basis for optimizing the customer journey. With the proliferation of touch points and fragmented customer journey, it’s increasingly difficult to deliver a smooth, engaging and personalized customer journey and experience.
What can Artificial Intelligence solutions offer to go beyond simple customer journey analysis? With data collection and customer knowledge at the heart of the issue, discover the tools and methodologies that can be used to leverage Data to optimize the customer journey.
What’s new in the use of data for online media?
Today, everyone agrees that data is fundamental to a business from any point of view. Purchasing online space is no exception to this rule. But what are the newest developments concerning data and the media? Data for ever more precise targeting When it comes to purchasing online space, data has revolutionised targeting. It is already a…
Optimise data gathering for successful digital marketing
Businesses must now coordinate omni-channel campaigns to offer a connected experience in real time, with an agile approach to content.
Twitter: 12 tips for optimising conversions on your e-commerce site
Any self-respecting marketer knows that communication campaigns on the social networks are a major contributor to generating traffic and optimising conversions on e-commerce sites. So you were thinking about Twitter? Excellent idea!
How to make an on-line questionnaire a marketing gold mine
An on-line questionnaire must be well thought-out in advance if it is to be effective and produce usable, analysable data. A necessity if you want to exploit its undoubted advantages in the age of Big Data.
Chatbot, virtual and live agents to redefine customer experience
For a long time, Customer Support and Support Centres were departments that are only implied after a customer has purchased an item or service...
Marketing pressure as a strategic lever for growth? Of course! Part 2
The second part of the article Marketing pressure as a strategic lever for growth? Of course! Today we’ll take a closer look at the question of channels and their key role for every marketer. And we’re off!
Improve your bounce rate: issues, recommendations and optimisation
Disclaimer: although we talk much about bounce rate in this article, our aim is not to explain how to use or calculate this indicator. Today we are going to help you improve the customer journey and in particular the point of intersection between the media and the brand’s digital environment. We do however recommend that should…
Marketing pressure as a strategic lever for growth? Off course!
One concept remains static and unchanging, spreading terror in the marketing departments of all the brands with which I’ve had the opportunity to work: marketing pressure.
Going beyond analysis of the customer journey with Artificial Intelligence
These days, consumers have the upper hand when it comes to consuming advertising material. Marketing has fallen into its own trap of overflowing imagination. Artificial Intelligence may provide solutions...
Retail: Personalized Services to Generate Customer Confidence
In recent years, the Internet and e-commerce have revolutionized the retail market. Beyond the ease of buying or consulting advice from other consumers, e-commerce has mainly changed the way of capturing information about the purchasing process of a customer on a custom basis. Retail and customer knowledge, boosted by e-commerce For example, the e-commerce buying…
Reporting in Adobe Campaign – Based on a Client Experience
Adobe Campaign’s standard reports cover basic marketing campaign information primarily from an execution standpoint, and they can include a variety of simple data points such as budget metrics, feedback tracking, e-mail bounce detail and non-deliverable message counts. However, when an organization needs to calculate specific KPIs and break down information through data dimensions specific to…