Business Marketing
With the rise of Artificial Intelligence, all business functions are now concerned by the challenges of data management. But if there is one that is particularly impacted, it’s marketing.
Discover the potential of using data from your business activity and your optimized customer experience thanks to sales prediction, scoring, personalization, chatbots, … tools. And with our experts, follow the emergence of new features in this still recent phenomenon, which also promises great developments in the years to come.
Driving the Customer Experience with Big Data
Having worked in technology and with technologists for the past twenty years, I find myself every now and then getting caught up with the latest technology. Have I downloaded the latest mobile application? Do I want to upgrade to the latest version? Shall I store my data in the cloud? In meeting after meeting, when…
Control the Chaos – Using distributed marketing to get organized
For companies with multiple marketing teams covering specific geographies, brands, and/or market segments, the challenge to stay organized and efficient is great. Failure to get and stay organized results in inconsistent messaging, wasted cycles, and, ultimately, wasted marketing budget. Distributed marketing can simplify marketing team communications and increase return on marketing investment (ROMI). The goal…