Sander is the Product Owner of the AI for CX squad, delivering a structured approach and a common framework for all AI for CX–related initiatives. His team develops building blocks specifically for European clients. Their mission is to provide regional product leadership, enable sales, develop initiatives and capabilities in Europe, and drive cooperation between product houses to facilitate business in the region. He has over 18 years of experience at Orange Business in sales and solutions within the UCC domain in Europe, most recently serving as a Business Developer for CX/EX in the Netherlands.