Marion Boberg Marion Boberg Offer Strategy Lead CX Orange Busines

Marion Boberg, a seasoned CX leader with 15+ years in human-centered design, specializes in crafting strategic offers that help clients achieve their CX goals. Passionate about customer intelligence, AI-driven insights, and CX governance, she focuses on structuring around customer journeys for optimal orchestration and lasting impact.

All posts from Marion Boberg

CX Orchestration: How Human Operations and Platform Optimization Drive Operational Excellence

A Customer-Centric View From a customer’s perspective, seamless interactions are not just a convenience—they are an expectation. Whether they’re engaging with customer support, making a purchase, or navigating a service, their expectations are clear: they want it to be smooth, efficient, and relevant to their specific needs. Meeting these expectations requires businesses to rethink how they…