Perspective
The AI & Digital revolution by those who make it
Arthur Le Bris Digital Expert – Marketing Automation and CDP Orange Business

As a digital expert, I have been working in the martech environment for more than 10 years. I support organizations in designing and implementing marketing automation and CDP roadmaps. My main areas of focus are the industrialization of marketing campaigns and the management of marketing pressure.

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Technological solutions

Adobe Campaign v7 reaches end of life: what are your options?

Adobe Campaign Classic v7 customers will need to reassess their strategic choices. Indeed, Adobe Campaign Classic v7 will no longer be supported after March 31, 2027. This deadline defines a clear timeframe to prepare a structured decision — whether that involves an upgrade, a replacement, or a broader transformation of the marketing stack. What options…